Best Free SEO and Online Marketing Tools

Browse Best Free SEO & Marketing Tools

Below is a growing list of free SEO and online marketing tools. New tools are added weekly so please bookmark this page to see what tools have been added. All links found in this list are divided into logical categories including page optimization tools, SEO tools, website analytics tools, keyword checking tools, backlinking tools, etc.

Marketing Tools Categories

Need more resources? Below are more links with comprehensive lists of free SEO and internet marketing tools.

If you want to find a similar list of web design and freelance resources, please check out our new page with the list of best web design and graphic design tools.

Best Free Web Analytics Tools

  • SEMrush Free Plan – Discover your competitors, improve your SEO, and boost your rankings. A free account provides a decent amount of information and allows you to track rankings of 10 keywords. SEMRush also offers other helpful tools for analyzing your competition, brainstorming content ideas, and everything else you need to improve your SEO scores and search engine rankings.
  • ahrefs Free Webmaster Tools ( ahrefs now offer many great tools for free as part of their webmaster tools set  (ahrefs Review).
  • Google Analytics – Free, extremely useful analytics tool from Google. Monitor your website traffic, bounce rate, traffic sources, and other valuable information about your website.
  • Google Search Console – A free service offered by Google that helps you monitor and maintain your site’s presence. You can perform such tasks as checking for website errors, submitting sitemaps,  and seeing what content gets the most clicks.
  • Console Rocket – Console Rocket is simply a better way to view your Google search console information. It’s designed to make SEO, content marketing, and web admin much more effective than the data you can see in your regular Google console account.
  • Hotjar Analytics – Superb analytics tool to help you better understand your web and mobile site visitors. It’s free for personal websites with low traffic. It also generates handy heatmaps showing how visitors interact with your web pages.

Best Free Webmaster Online SEO Tools

Best Free SEO Website Graders

  • Seoptimer – Quick And Simple SEO Audit Of Any Web Page. Enter an URL address and get a free SEO analysis!
  • – Comprehensive SEO Audit. Get estimates for 156 parameters on one page.
  • Open Site Explorer – Great search engine for links. Great tool for link analysis.
  • SEO Reviewer – Instantly Analyze Your SEO Issues. Identify Your SEO Mistakes And Better Optimize Your Site Content.
  • Nibbler – Nibbler analyses the URL and creates a checklist of areas needing improvement.
  • WooRank – WooRank is known to be one of the most comprehensive website analyzers. Shows various stats like Usability, SEO, and On-page factor
  • Hubspot Marketing Grader – This tool helps you find out how your digital marketing impacts your entire sales and social media marketing funnel from the top 100 to the middle.
  • Quick Sprout Website Analyzer – This tool grades the website, content, and social media presence and generates a score for traffic, speed, SEO and social share.
  • Web CEO Site Optimization – nice tool for optimizing and keyword research. A free account gets you 2 projects.
  • Internet Ninjas – Give you a report on your site including backlinks, keyword density, etc. Nice.
  • Similarweb – A free top-level insight report to gather highlights of structured data about your own website or customers.
  • SEO Site Checkup – Various factors influencing your SEO and tips on how you can fix your seo website problems
  • Moz Local – Check how your online small business rate on local business directories
  • Mobile-Friendly Test tool – Google – Check to see if your website is optimized for mobile devices.

 Find The Value of Your Website

  • Stat Show – Wondering how much your website is worth? This tool will measure your traffic and will tell you the worth of your website based on the statistics available

Free Page Speed Testing Tools

Best Free Keyword Research Tools

Competitor Analysis Tools

Use these tools to analyze your seo competitors.

  • Keyword Spy – a great place to do your keyword research
  • Moz Open Site Explorer – Research backlinks, find link-building opportunities and learn from your competitors
  • SpyFu – Find out what keywords your competitor is running ads for

Best Free Back Link Analyzers

Broken Link Checker

Duplicate Content Checker

  • Dupli Checker – Use plagiarism checker for free plagiarism detection with immediate results. You can either paste text or upload the file to see if there is a duplicate online.
  • Copyscape – You can search for duplicate content by entering the url of the page you want to check.
  • Plagium – Another plagiarism detection service. Enter the text you want to check for and see if there any duplicates online already.
  • Plagiarisma – Free online plagiarism checker for students, teachers, scholars, educators, scientists, essayists, writers. Either enter the text you want to check or paste the url to search for duplicates.

Keyword Position Checkers

  • HUBShout – Discover the value of your website’s organic rankings! See unlimited current keyword rankings!
  • SERP Lab Free Google SERP Checker – Check your Search Engine Ranking Position quickly and accurately using SERPLAB free tool. You can check up to 5 keywords at a time.
  • SERP Surf – Serp Surf is a quick and reliable SERP CHECKER that checks the Search Engine Ranking Position of your website for free.
  • SEO Centro SERP Checker – Part of SEO Centro Toolset. Searches a single keyword and shows its position in Google and Yahoo search results.
  • Keyword Rank Checker – Another keyword rank tracker. This one is from the Small SEO Tools website. Checks positions of up to 10 keywords at a time.

Blog Topic Generators

Headline Analyzers Tools

Email Subject Line and Spam Analyzer

Content and Headline Research Tools

  • Answer The Public – To get more traffic to your posts, you need to offer solutions. This site helps you find out questions people ask. This site uses Google search engine to discover the questions people ask using Google and Bing autocomplete feature.
  • Quora – Another Q&A platform. Search for the topic you’re interested in and see what issues people are having by looking through questions they ask. You can also get traffic from this site by answering the questions people ask.
  • Buzzsumo – Buzzsumo helps find the most popular content that’s being shared on social media. By analyzing the results, you can determine what you should focus on.

Social Media Tools

  • HootSuite – One of the best Social Media management applications. Allows you to post to Facebook pages and Twitter Accounts from a single admin dashboard, schedule posts at later times and tons of other useful features. Upgrading to Pro allows unlimited social accounts plus allows you to add multiple administrators who can manage posts. Free account limits you to 3 social networks.
  • TweetDeck – This free app was purchased by Twitter and allows users to organize and manage Twitter content using columns and filters. It’s similar in look and feel to Hootsuite.
  • Buffer – Buffer is a great tool for scheduling multiple posts and track the performance of your content on social media. A free account allows you to connect to a three social networks and limits number of posts per month.
  • ContentStudio – ContentStudio is a social media management platform to discover engaging content, share on multiple networks and amplify your content marketing. Free account allows you to connect to two social media account.
  • – Smart Social Media Automation. Connect your XML feed to social media and share your content automatically.
  • IFTTT – If This Then That allows you to connect all kinds of apps and services. You can use your RSS feed to post to social media automatically and you can also connect all your social media accounts so they can work together seamlessly.

Domain Name Research

  • Nominus – The most complete domain name generator tool
  • Business Name Generator – Generate business names and check domain availability instantly
  • Knowem – KnowEm allows you to check for the use of your brand, product, personal name on multiple social networks.
  • NameCheckr – Check domain and social username availability across multiple networks.
  • Lean Domain Search – Find a great available domain name for your website in seconds.

SEO Free Desktop Programs

  • Xenu Link Sleuth – This is a desktop tool you need to download that crawls your website and checks for broken links and other problems. It’s also free.
  • Screaming Frog SEO Software – The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective. Broken Link Checker – Free online Tool by Atoms
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