11 Jun Free Google Marketing Tools For Small Business Owners
It takes a lot of work to achieve online success. If you want you’re a small business owner and want to grow and thrive, you have to keep up with the latest trends and strategies. Luckily, there are a lot of free SEO tools that can help you.
One way to get noticed and become more visible is to use free Google SEO tools. Google is a powerful platform for driving visitors to your website. In fact, many people will start their search for something online by using Google.
There are a variety of free Google SEO tools that can help you streamline the process. These free online SEO tools from Google offer users a plethora of resources to help them optimize their websites for search engine ranking, track website traffic, and so much more.
Free Google SEO tools are your best friend when you are on a budget. There are some great free Google SEO tools that are especially helpful for online marketers and publishers. The best part is that they all work well together and if you’re familiar with other Google products you can easily figure out how to work them.
If you already have a website, you can use many of these services to boost search engine rankings and increase your reach.
Google’s SEO tools can help you stay on top of your search engine rankings. Find out which free SEO tools Google provides that can help you audit your website and improve your search engine optimization.
Here is a shortlist of some of these tools you can use to help you succeed online.
1. Search Console ( link )
Search Console allows you to both optimize your website for the search engines and test and track your content to find out where your traffic comes from. It also allows you to get your sitemap indexed in Google so your content appears here. Since this is the most popular search engine and gets most of the traffic, you want to make sure your web pages get ranked at the top of Google results for relevant keywords.
2. Google Drive ( link )
Apps is a productivity suite that is free for small businesses and offers a paid version for larger businesses. It includes email, calendar, Drive, Docs, Sheets and Slides. This allows you to create your content online, collaborate and then submit your content to the appropriate site.
3. Google My Business ( link )
Places allow you to market your offline business online by creating a special listing for your business. Although having a website helps, it is not necessary. Since 97 percent of searches for local business is done in Google, not having a listing here causes you to lose a lot of traffic because potential visitors don’t know you exist. (This is now outpacing the Yellow Pages for local listings.)
4. Mobile Friendly Test ( link )
If you want to build a website, or you need a mobile website, then you want to start here. Since fives times as many internet users own a cell phone compared to computer users, again, you are leaving money on the table by not making your business-friendly to those who use mobile.
5. Google Analytics ( link )
Google Analytics is a must if you’re running an online business. It’s no secret that Google Analytics is a powerful tool for marketers and business owners to use. It provides a wealth of information on how people are interacting with your business
You need to know where your traffic comes from, where it leaves and how long they stay on the site. Google Analytics is perfect for that and offers an amazing amount of information that you can use to tweak your site.
6. Google Trends ( link )
You can use Google trends to search for specific words and see how popular these searches were. Seeing a number of searches that were done over time, can give you a good idea about the popularity of certain topics, which can help you create a long-term marketing strategy.
7. Lighthouse (Chrome Dev Tools)
Lighthouse is another Google tool created to test and improve the quality of web pages. It checks for performance, accessibility, and other important factors. Each audit comes with an explanation, as well as instructions on how to fix the problems it finds. Unlike other services, Lighthouse is part of Chrome browser dev tools panel
There are many more free Google business and marketing tools available to help you build your business. Do a research and find out how other free Google services like Google Alerts, Google Calendar, Google Drive, and others can help you stay organized and get as much work done as possible in the least amount of time.