Email marketing remains one of the most effective forms of internet marketing. It helps businesses create a relationship with their customers, build trust and convert traffic into sales. The majority of people will not buy when they first see something because they don’t trust the company. Email marketing allows you to promote your product and increase the chance of making those sales.
However, it is important to use this form of internet marketing effectively. It is easy to start spamming your list without realizing. Here are some tips to help make this form of promotion work for your small business.
Don’t Make Subscribing Difficult
When people decide they want to be added to your list, they want the process to be easy. Don’t make them jump through hoops. There are many plug-ins and software available to offer a simple form that involves a name and email address. That’s all the customer has to input and they are added to your list.
Let them know that they are on the list by sending an email out as soon as they sign up. If you offer a bonus for signing up, provide a link for them to download that bonus within the email. The welcome email should encourage the users to mark your emails as safe so they don’t go into the junk folder and welcome them to the list.
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Let People Know What They Get
What will customers get by signing up to your list? It is important to cover the type of emails you will send and how it will help them. This encourages people so input their details and hear more about what you have to say. At the same time, let them know how often they will hear from you. Will it be every week? There are some emails that go out once a month ” as long as people know the regularity, there is less chance that they will forget about you.
Make the Emails Easy to Scan
Most people won’t bother to read the full email. They want to scan it for the most important information so make it easy to do that. Set out the important information in bullet points or numbered lists and make sure there are subheadings and use of bold headings to draw readers to where you want them to look.
Find a Good Balance
You need to determine a good balance for the amount of emails that you send out. This differs between industries and it can be a case of trial and error ” you could even ask those on your list to find out if you send too many or too few. Too many emails make it look like you are spamming and people will unsubscribe. If you don’t send enough, people will forget about you and wonder who you are the next time you send something.
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Email marketing can really help to turn your prospects into sales. You will build a relationship and trust and encourage them to buy. However, you need to use this form of internet marketing effectively and carefully. Don’t spam and make it easy for people to sign up to your list.