Over time, marketing technologies and methodologies evolve to make current practices more effective and relevant. The same thing is happening with email marketing. Many studies based on real data show that email marketing is consistently performing much better than other marketing channels and that’s why you can’t afford to be complacent in your email campaigns and look for new ways to engage your audience using your email.
Start with Email Marketing Audit
A thorough audit in email marketing will tell you how well or how poorly you’re using the channel, and with this insight, you’ll be able to come up with complementary strategies that can support your future marketing goals, including brand awareness, lead generation, sales conversion, and customer retention, to name a few.
Want more interesting Email facts? Check out these 35 Face-Melting Email Marketing Stats for 2018.
For 2019 and beyond, the focus is on how you can maintain a high return on investment (ROI), and at the same time, ensure that the buyer journey starts and continues via email. To stay competitive, you need to stay on top of the latest innovations in digital marketing as a whole and keep up with the latest trends in email marketing in particular, since consumers behavior is constantly evolving along with technological innovations
Why Email Marketing Is Important
It’s easier for people to get to your blog by following an interesting link in your email than simply stumbling on your site through random surfing. With today’s fast-paced lifestyle, you no longer can expect that your followers will visit your site every day to find out if you posted anything new. Your email can serve as instant notification to notify about new content published on your website. Without your email alert, people won’t know there is new content on the site. That is why it’s so crucial to incorporate your email marketing into your overall marketing campaign. Email marketing provides one of the highest ROI of any marketing channels. (Source: Campaign Monitor: The New Rules of Email Marketing)
Mobile Friendly Emails
Another trend that’s reshaping the way people search for information, products, or services is the switch from desktop computers and laptops to mobile phones. People now send and receive emails on the go. You have to make sure your emails are mobile-friendly so your subscribers can easily open and read your message on their phones. If you don’t optimize your emails for mobile users, you might lose out on a big market segment.
People also like receiving personalized content. If you’re marketing yourself as a lifestyle app, for instance, you have to know exactly what types of leisure activities will be enticing to your subscribers. You can’t expect those on
Thankfully, there are many ways for you to capture data about your customers to help you identify and understand their behavior and preferences. Still, how you use customer data in email marketing shouldn’t go beyond what’s considered professional or ethical. Email marketing should never be intrusive but should instead be based on
These are only some of the most important considerations for your email marketing team in 2019 and the years to come.