If you’re new to marketing, the first thing you should know is that email marketing consistently outranks any other digital marketing tactic year after year in terms of return on investment (ROI). In fact, ROI is so high, that reports indicate a 4400$ ROI or a $44 return for every $1 spent.
Why Is Email Marketing Still The Best Marketing Tool?
One reason may simply be how much attention business people and consumers pay to their inboxes. The average employee checks email 74X in a single day for an eight-hour workday, according to Fast Company. That’s more than 9X per hour. Consumers are not far behind when it comes to constantly check their inboxes. BlueHornet reports consumers to check their smartphones more than 150 times a day, and 33.8% of consumers check their email accounts throughout the day while 39% of consumers check their emails 1-3 times a day.
Another reason email marketing has such a high ROI is the ability of marketers to create highly personalized and relevant content. With email marketing, it’s easy to gather personalized data and use this information to send targeted emails—emails that customers want and find relevant to them. Study after study confirms that consumers prefer content that is personalized and addresses their specific needs.
Recent personalization studies show:
- 77% of consumers have recommended or paid more for a brand that provides personalized experiences or services (Forrester)
- 75% of consumers are more likely to purchase from a retailer that personalizes (Accenture)
- 63% of consumers said they’d think more positively of a brand if it gave them relevant content (Rapt Media)
Email Marketing Offers Personalized, Relevant Content
As you can see consumers want relevant content and email marketing is a solid avenue for delivering this.
Email marketing is also a popular choice due to its ability to foster a continual relationship between brands and consumers. With other types of marketing, there is no surefire bet you will reach the same customer base time after time. With email marketing, subscribers subscribe and agree to receive branded content on a regular basis. When done correctly, email marketing gives subscribers the power to set their preferences and what type of content they want to receive. In exchange, companies consistently deliver personalized content to subscribers who are eager to receive it resulting in more loyal fans and sales.
Why Invest in Email Marketing?
Investing in email marketing is imperative if you want to succeed. As you can see email marketing with its high ROI should play a major role and be an important tool in your overall marketing strategy.
While investing in email marketing is a no-brainer, there is a learning curve to getting it right. And even though most email marketers won’t see that $44 ROI in the beginning, they should not abandon email marketing if they don’t succeed at first. By learning the latest email marketing strategies, reading reputable marketing blogs and following top email marketers’ advice, you’ll be able to advance your email marketing skills and improve your ROI and as a result, will see tremendous benefits over time.
Looking for more email marketing tips? Check out this infographic below.
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