Every business owner wants to increase conversion rates and generate more traffic. After all, it is crucial to your company’s success. Higher conversion rates and more visitors mean more business.
Before you can achieve these business goals and generate traffic to your website, you’ll need to put in some work. It will take time and effort for your site to grow. To help you, we put together some time tested strategies that will help you generate more traffic, leading to more sales and increased ROI.
1. Utilize Data and Right Tools to Guide Your Decisions
You need to use data and analytics to guide your decision. If you can’t measure, you can’t improve. Analytics will help you to answer many important questions. For example, what digital marketing tactics should you use? Which ones offer the best ROI? Which channel should you focus on? You can make the best decisions by utilizing data.
There are many SEO and marketing tools that can help you collect your website data. You can use Google Analytics that is free to use. There are also paid services like SEMRush that offers all kinds of insights.
Start collecting data and analyze it to find out things like who your customers are, how they end up on your website, how long they stay, which pages they visit, etc. This can help you create an effective strategy you can use to guide your customers down the buyer’s funnel and run successful digital marketing campaigns.
2. Use SEO to Drive Traffic
SEO or search engine optimization is a must for generating leads and traffic. So, don’t forget to include it in your marketing campaign. Use a variety of keywords (especially longtail) and take advantage of different tools. You’ll be able to attract many more visitors if you can learn, master and apply SEO knowledge.
3. Boost Your Social Media Presence
If you think your company doesn’t need social media, think again. Social media has been growing exponentially and now is a crucial part of every marketing campaign. If you want to succeed with social media marketing, you need to have a presence on all the main platforms, including Twitter, YouTube, Instagram, and Snapchat.
Use data to determine which social media channels drive the most traffic. By analyzing traffic, social shares, user enagement you can determine which digital channels you should spend more time on.
Optimize your profile, but don’t stop there. Engage your followers, communicating with customers and post regularly. All these strategies will help you generate more leads.
4. Start a Blog if You Haven’t Yet
If your website doesn’t have a blog yet, start now. Creating a blog is both easy and affordable. Regular blogging should be a part of your content marketing strategy. You need a blog to give people a reason to come back to your site. It also shows your expertise and can build trust with potential customers. Together with other tactics such as an on-page and off-page SEO it can increase your lead generation and traffic.
5. Produce Video Content
Humans are more visual, which makes all kinds of visual content essential to your strategy. Video is one type of visual content that’s been becoming extremely popular. Videos can increase your organic search traffic by 157%, a significant statistic that shows you must produce more of this content for your brand. Given that 46% of users act after they watched a video, it makes sense that you’d want it to help increase the number of your site visitors.
One type of video content that has been growing in popularity is live streaming. It is an excellent way to generate interest in your social media websites, which in turn gets more people to learn about your brand.
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6. Collaborate with Influencers
You can use social media to generate more traffic in a lot of ways. One strategy that has been gaining traction is the use of influencers to market your products and services. The use of influencers can help you gain credibility by leveraging your relationships with trusted influencers.
You can utilize this tactic in a variety of ways. You can let celebrities promote your brand or get help from micro-influencers and ask them to promote your business on Instagram. When it comes to generating more traffic, micro-influencer can be a great way to build brand recognition.
7. Use Email Marketing
If there’s a marketing strategy that won’t go away, it’s email marketing. It is an inexpensive traffic-generating tactic that will deliver high ROI for every dollar you spend. Moreover, it is incredibly versatile. Take advantage of your email list, share relevant content, offer discounts, let them know the latest company news. By being in touch with your subscribers, you can build customer loyalty and generate more leads.
There you go. These seven digital marketing ideas are only the tip of the iceberg when it comes to generating traffic. Use these time tested strategies to attract more visitors, obtain more leads and grow your business.
” The secret to getting ahead is getting started ” – Mark Twain
Mike Abelson is the head of Digital Marketing Department at Lendza for almost 3 years. Before starting his work at Lendza, he helped a lot of entrepreneurs and startups to succeed through various marketing strategies and tactics. Previously, he partnered with CEOs and executives to grow their businesses, also build an audience and get more clients.