To stay competitive healthcare providers must develop effective digital marketing strategies to retain and attract new patients. Your chiropractic practice should be no different. As a general rule of thumb, you need to develop robust chiropractic marketing strategies if you want to get ahead of the pack.
Marketing Ideas for Chiropractors
If you own a chiropractor’s office, you know the importance of having a strong online presence. Even though it’s becoming easier to find chiropractor offices online, many chiropractors still do not take advantage of digital marketing.
Create Professional Website
It’s important to have a well-designed chiropractor website that includes information about hours of operation, office address, and contact information for patients.
If you are ready to take your digital marketing strategy to the next level, the following tips should get your efforts off to a superb start.
To increase leads, Google and other search engines reward websites that include content about the services they offer and their address. Thus, you must not only create a website with basic information, it also needs to have stellar content that answers your customer questions.
Be consistent with your branding
According to branding expert Scott Goodson, your brand should convey a “uniform quality, credibility, and experience.” Start by evaluating your brand logo. Does it highlight what makes your brand unique? If not, consider a brand logo makeover!
Once you have figured out the changes you want to make to your logo and branding, make sure you carry it through your office, marketing, and online materials. The consistency will help your brand become more recognizable and will help build trust.
- Chiropractic Website Design Inspiration – Big Apple Media
- Tips for Marketing Your Chiropractic Practice Using Social Media – Big Apple Media
- The 10 Best Chiropractic Website Tips – The Evidence Based Chiropractor
Keep Your Website Up To Date
When was the last time you updated your website? Typically, websites have a shelf life of 3 to 5 years. That said, the importance of keeping your website up-to-date cannot be overstated. Your chiropractic business website should also be designed to attract and convert new patients.
If you are not sure if your current chiropractic business website is conversion-friendly, check the following:
- Does it set your practice apart from the rest?
- Does it reflect the patients you want to cater to? (i.e., auto-injury cases, athletes, children, etc.)
- Does it look good on tablets, desktop computers, and smartphones?
- Can the published content persuade prospective clients to choose you?
- Are the calls-to-action effective enough to convince site visitors to set an appointment?
Check other areas of your site that can use some improvement and update it as soon as possible. It would also be a good idea to work with an agency that can provide expert guidance. If you’re looking for chiropractic website design inspiration, we put together a list of beautiful sites.
Stay on Top of Your Reviews
Go to Google and search for your name and the name of your practice. Check out review sites that appear in the results and see if you have gotten any reviews. If you don’t have any reviews yet, consider it best to set up your profile on popular review sites like Yelp and HealthGrades.
If you already have reviews, check if you have claimed your profile and the information reflected are all accurate and up-to-date. Make sure you set aside time to read through the reviews and thank everyone who has left one.
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If you get a negative review, don’t panic. Use the negative reviews you have gotten as an opportunity to improve the services you provide. Acknowledge the reviewer’s concerns and take the discussion offline by contacting the reviewer through the phone.
If you are not active on social media yet, you are missing out on an excellent opportunity to boost referrals and increase patient retention.
There are already many Chiropractors who use social media to promote their business
There are many social media strategies you can utilize to attract new clients.
Engaging with patients (old and new) on social media sites like Instagram and Facebook can help repeat appointments and new referrals.
You can also share helpful articles, wellness and health tips, and links to blog posts from your website on your social media pages. This strategy will strengthen your relationship with current clients and send positive social signals to help with your online ranking.
For other effective digital marketing strategies created especially for chiropractors, check out the infographic below.
About the Author
Anthony Vought is the Content Marketer of Digital Chiropractic Marketing, a team of expert web designers and digital marketing strategists who help chiropractors boost their practice’s digital presence. He makes the most of his free time reading graphic novels and going for trail hikes with his colleagues and friends.