What Is The Difference Between On-Page & Off-Page SEO

difference between off-page seo and on-page seo

What Is The Difference Between On-Page & Off-Page SEO

Why You Need SEO

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO.

Search Engine Optimization is usually split into two general areas On-page SEO and Off-Page SEO. In this post, we are going to look at each and explain what they are. Which one is better. Are they even worth the time? What is the difference? They both play an important role in your website’s performance, so let’s take a closer look at each one and determine which one is more important.

There is no question that an effective SEO strategy is composed of both on-page and off-page components. The question is no longer whether you should have an on-page or off-page strategy, but rather how much time and effort should be allocated to each.
Both play an important role in making your website more visible resulting in more organic traffic.

  • On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content.
  • Off-page SEO refers to actions taken to affect your site’s trustworthiness and authority by building the right inbound links and social signals.
(Source: The 10 Essential SEO Ranking Factors You Need to Rank #1– OptinMonster).
VIDEO: On-Page SEO vs. Off-Page SEO

On-page vs Off-page SEO

On-page SEO refers to how search engines rank your website based on content and on-page elements. Off-page SEO is the process of generating backlinks to increase the popularity and improve the visibility of your website.If you want to succeed with search engine optimization SEO, it’s important to know and understand the difference between On-page SEO and Off page SEO and how to apply them.

On-page SEO

On-page SEO refers to all of the various elements that can be found on your website’s actual pages. It includes elements like page titles, meta descriptions, headings, optimized images, alt text, and much more. On-page SEO involves various techniques that help to improve the user experience of your website, make it easier for search engine bots to find your content, and ultimately increase your chances of ranking higher in the SERPs.If you want to maintain or improve your rankings you need to constantly review and revise your pages and optimize them based on data found in Analytics.

On Page SEO Checklist for Higher Google Rankings

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On-page SEO is the only thing you have full control of when it comes to SEO. It mainly consists of optimizing your website so that search engines can easily crawl and understand your website content. There are a number of essential on-page elements you need to include. These elements are the foundation of your on-page SEO strategy, and they can help you increase your site’s ranking, bring more traffic to your website, and boost your business.

On-Page SEO Factors

Below is the list of elements located on every page that are important for on-page SEO optimization. If you’re looking for a full list check out On-Page Ranking Factors on Moz’s website.

  • Page Title
  • Meta description tag
  • H1-H5 tags
  • Optimized Image with alt tags
  • URL structure
  • User-friendly navigation
  • Fast loading pages
  • Hi-quality content
  • Optimized internal links

Title Tags

The most important web optimization element is the title tag. The title tag should be a short but descriptive one, which will help the visitors learn more about you and your business. The title tag is indexed on the improved search engine rankings engine search engines, so the title tag has greater importance than other components. Your title should include keywords you want your page to rank for.

Meta tag

The meta tag is a short description of your webpage. Web pages without proper meta tags are less likely to get indexed by search engines. Search engines use different algorithms to determine which pages are relevant for a query. Meta tags tell search engines about the page’s content and help Google determine the pages’ importance and relevancy. A well-written meta tag can greatly increase Click Through Rate.

H1,H2, H3 Tags

You must optimize your content for H1-h6 tags. You should only have one H1 tag containing the keywords or key phrases you want your search engine results pages SERPs page to be optimized for. Also, add sub-heading that use H2 or H3 to break up the long blocks of alt text and assign variations of keywords to these tags.

Internal Links

Internal links are the connections between web pages on your site. They show the user where they can quickly get from one page to another. In addition, internal links will also help users find related content and keep your site navigation streamlined.

They help users navigate from one section to another, increase the discoverability of content, and improve search engine ranking.

The importance of Internal linking can’t be underestimated. It’s one of the most essential aspects of a well-structured blog post.

Image optimization

Image optimization is another important aspect of on-page SEO you need to pay attention to. In addition to adding alt tags, you need to optimize your images. The first one is the file size and loading speed of an individual image and the second is proper file naming and optimization. Search engine spiders can only read the text and not images, so alt tags are used to make them comprehensible to search engines.

INFOGRAPHIC: Top On-page SEO factors

Off-Page SEO

Off-page SEO refers to the components of search engine optimization (SEO) that happen “off” or outside a website. Understanding how off-page SEO works and how it affects website authority is an important element for online marketers who want to improve organic search rankings for their websites.

Off-page SEO includes all the factors that aren’t under your control, but could still help with your website’s ranking and visibility in the search engine results pages. So what are the Off-page factors you need to pay attention to? Below you’ll find a comprehensive list of top Off-page factors that influence website domain authority and search engine rankings.

Off-Page Ranking Factors

  1. Link Building
  2. Social Media
  3. Brand Mentions
  4. Guest Blogging
  5. Local Directories (Google Business Directory, Yellow Pages)
  6. Business Review Websites (Yelp)
  7. Influence Marketing
  8. Participation in Forums & FB Groups
  9. Creating Content for Q&A sites (Quora)
  10. Designing Infographics
VIDEO: Off Page SEO: 7 Powerful Techniques to Grow Your Website Traffic

Link Building

Link building is one of the most important factors determining how well your website will rank. Having external links pointing to your site directly impacts your website visibility. It is not the number and quality of links pointing to your site that is the important consideration, but the websites from where these links come. You need to add links from websites that are rated high.

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Social Media

Almost everyone has a social media account either on Twitter or Facebook or Google+. Effective social media marketing will make your profile more attractive and more people can find your profile and visit you. Social media optimization is a very efficient method for promoting an online business.


Both On-page SEO and off-page SEO have vital importance in bringing valuable traffic to online businesses. You need to understand the difference between on-page SEO work and off-page SEO and how to utilize them in your marketing.

On-Page and Off-Page Resources and Links:

Infographic: On-page & Off-page SEO Checklist

Image by Photo Mix from Pixabay

Looking for Affordable SEO Services? We love to discuss how we can help you grow your traffic using SEO strategies.

Need to redesign or upgrade your website? Let us know. We offer affordable web design packages, run free website audits and help with search engine optimization.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

  • Supernova
    Posted at 01:20h, 19 April Reply

    Informative content you got here guys, I like how you differentiate the two types of SEO. I think both On-Page ANd Off-Page SEO have their own disadvantage and advantages.

  • Mounica
    Posted at 21:36h, 21 October Reply

    Hey Jenya, this is one of the best articles I have read on this topic.

    Thanks for sharing.

    • Gene
      Posted at 11:45h, 04 November Reply

      Thank you, Mounica. I really appreciate your feedback. 🙂

  • Akhil
    Posted at 23:24h, 24 September Reply

    That was an amazing article about on-page SEO vs off-page SEO, it helps me in understanding the difference between on-page SEO and off-page SEO.

    • Gene
      Posted at 09:47h, 03 October Reply

      Thank you so much, Akhil.

  • debora
    Posted at 08:42h, 16 August Reply

    This article is very informative, updated and transparent.
    What a useful information provided by this blog! It’s remarkable. Thanks for helping me out

  • Priya Sharma
    Posted at 22:00h, 01 July Reply

    Great post! this article really helped me in my self learning. got alot to learn from this article.

  • Anushka Singh
    Posted at 03:13h, 22 November Reply

    great article… i had some confusion for it,,, what’s different between off-page SEO and on-page SEO… but you has been solved it… thanks for writing this interesting article…

    Thanks lots

    • Gene Armstrong
      Posted at 12:43h, 24 November Reply

      I’m glad it helped. Please check again soon. I’ll be updating content on this page.

    • Gene Armstrong
      Posted at 17:14h, 04 December Reply

      Thank you so much Anushka. I’m glad you enjoyed it.

  • Deeya Choudhary
    Posted at 22:33h, 26 February Reply

    Nice Article
    This is a very informative article to start SEO for any site.

  • shubham barot
    Posted at 04:02h, 07 November Reply

    A perfect article to know about SEO parts.

  • Gene Armstrong
    Posted at 23:46h, 17 July Reply

    Thank you for your feedback. 🙂

  • priya iiadm
    Posted at 02:10h, 17 July Reply

    Learning online saves much time well your blog was pretty interesting and helpful 🙂
    I really appreciate your work 🙂

  • Akash Sharma
    Posted at 12:54h, 20 April Reply

    I just read your article, i recently came across it on bing, interesting read, i’ll sure be coming back to this blog again.

  • Nirmal Kumar
    Posted at 11:28h, 28 March Reply

    Thanks for sharing Jenya,

    It is important to understand On-Page SEO and Off-Page SEO. But, it is not everything. It’s the quality content that is gonna win at the last. Focusing on improving the quality of the content will do more magic.

    • Gene Armstrong
      Posted at 22:22h, 29 March Reply

      Good point. To be honest it’s probably a combination of all. 🙂

  • vijay
    Posted at 22:42h, 24 February Reply

    Nice Article, Many important tips you have explain in this article. Also you can read full article based on Off-Page SEO.

  • Paparao
    Posted at 20:49h, 15 January Reply

    Hey Really thanks for sharing useful information…

    • Gene Armstrong
      Posted at 10:54h, 25 January Reply

      Thank you for taking the time to leave comments.

  • zivaya
    Posted at 22:28h, 14 January Reply

    Hey article give Fruitfull Information, Thanks For Sharing

  • James Elliott
    Posted at 01:19h, 04 January Reply

    Thanks for sharing good info with us.

  • Jessica Watson
    Posted at 21:49h, 02 December Reply

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  • Harsh
    Posted at 22:11h, 04 November Reply

    Thanks for sharing such a great article

  • TampaBayDesi
    Posted at 00:21h, 02 November Reply

    Really nice information.

  • Neha saraf
    Posted at 03:02h, 24 October Reply

    Hey Gene, Great list of techniques. Social Media and Guest posting is a really effective way of building up your website’s reputation.
    Thanks for the post. Keep Writing.

  • Seo agency Newyork city
    Posted at 02:17h, 22 October Reply

    Your opinions are quite interesting, I enjoy reading what you write. Hope to hear more from you. You have been Subscribed.

  • Loveneesh Tejan
    Posted at 05:41h, 14 September Reply

    Hey,I am Loveneesh
    You have described well the definition of On-Page SEO and Off-page SEO. Also, great advice for doing On-Page and Off-page SEO. Also, nowadays mobile optimization is needed for get better result and traffic. Basically, the On-Page SEO is must to get better result on Off-page SEO. Thanks a lot for sharing great post.

    • Gene Armstrong
      Posted at 06:46h, 14 September Reply

      Glad you found it helpful. Thank you for reading.

  • jack
    Posted at 04:18h, 21 August Reply

    Thank you for sharing. I’m fascinated with your Post.
    I am going to publish this to my facebook wall.

  • MiamiDesi
    Posted at 03:03h, 21 August Reply

    Useful info.. very nice impressive list..

  • OrlandoDesi
    Posted at 00:15h, 20 August Reply

    Really nice post. Thanks for sharing with us..

  • jack
    Posted at 05:15h, 27 July Reply

    Thanks for sharing the article, I think page load speed is also an important SEO factor so keep a watch on your page load times.

    Jack from Piqued Digi Media pvt ltd

  • OrlandoDesi
    Posted at 23:04h, 19 July Reply

    Really nice information shared with us

  • Ramiz Syed
    Posted at 07:06h, 05 July Reply

    Hello Jenya,
    Thanks for sharing your wonderful post on SEO. This is a very informative article to start SEO for any site.

    • Jenya Armstrong
      Posted at 10:35h, 05 July Reply

      Glad to hear you liked it.

      • RADHIKA
        Posted at 03:07h, 03 October Reply

        Thanx for this post today is my first day of my internship and this is really too usefull for me to make note on SEO.
        A big thankx.

  • Atlanta
    Posted at 03:04h, 31 May Reply

    Really good information shared with us..

  • Dallas
    Posted at 00:35h, 30 May Reply

    Really good information shared with us..

  • rajendra dubey
    Posted at 10:12h, 05 May Reply

    Nice Article,
    Can you tell me that does structured data has any impact on SEO

  • Geekschip
    Posted at 04:10h, 03 April Reply

    Excellent information,

    The article has been properly researched for accuracy, speaks about topics that are popular (trending) and helps to get in a good place. SEO, when done appropriately, can not only bring traffic but it also brings potential customers that are actually looking for your business related services and products. Thus it was very important for an SEO to understand the target audiences and nature of the business. This Article helps a lot to the way of an encouragement this list is for someone starting out to be able to follow step-by-step process.

    Thanks a lot for your informatical article.

    • Jenya Armstrong
      Posted at 09:23h, 03 April Reply

      I’m glad you found it helpfpul. Thank you for your feedback.

  • Hello WebMasters
    Posted at 06:30h, 18 January Reply

    Nice article with useful information.

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