What is a Good Conversion Rate for e-Commerce Website? (Infographic)

online store conversion rates
Facebook
Twitter
LinkedIn
Pinterest

Any eCommerce entrepreneur will tell you that running an eCommerce store is tough. There’s so much to pay attention to, including shipping and logistics, the huge variety of marketing activities and metrics to keep up with, and when to implement things in house versus hire a software development company to help you.

When it comes to generating sales, however, one of the most important metrics to keep up with is your conversion rate.

Your store’s conversion rate is essentially the percentage of website visitors that actually buy something. On average, this metric is around 2-3%, but the number you should aim for varies depending on a number of factors.

These factors include things like your industry, the type of product you sell, and what device your users are visiting your website from.

This can make it difficult to answer the question of what a good conversion rate really is, but getting a deeper look at the averages across multiple industries, products, and devices can help you at least piece together some assumptions to work off of.

Check out the infographic below to develop a better understanding of what conversion rate you should be targeting.

What is a Good Conversion Rate for e-Commerce Website? (Infographic) 1
  • Article Categories

  • Facebook
    Twitter
    LinkedIn
    Email
    Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on. Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    close-link
    Sign up to get the latest web design & marketing news, links & tips. 
    Subscribe
    close-image