Any eCommerce entrepreneur will tell you that running an eCommerce store is tough. There’s so much to pay attention to, including shipping and logistics, the huge variety of marketing activities and metrics to keep up with, and when to implement things in house versus hire a software development company to help you.
When it comes to generating sales, however, one of the most important metrics to keep up with is your conversion rate.
Your store’s conversion rate is essentially the percentage of website visitors that actually buy something. On average, this metric is around 2-3%, but the number you should aim for varies depending on a number of factors.
These factors include things like your industry, the type of product you sell, and what device your users are visiting your website from.
This can make it difficult to answer the question of what a good conversion rate really is, but getting a deeper look at the averages across multiple industries, products, and devices can help you at least piece together some assumptions to work off of.
Check out the infographic below to develop a better understanding of what conversion rate you should be targeting.
