Today, building relationships with prospects is more important than ever before. And so is converting those leads into paying customers for your business. However, many business owners often overlook the importance of nurturing their relationships with potential customers.
65% of a company’s business comes from existing customers. (Source: Smallbiztrends) That fact alone should be enough to convince you that a strong customer relationship strategy is more important than ever. And yet, most businesses don’t focus on their repeat customers, even though the benefits are clear. It’s time to bring your focus back to the basics. In this post, we’ll discuss a few effective ways to build customer relationships and generate leads for your business.
In order to build a successful business today, you need to have an extensive list of loyal customers. One of the best ways to achieve this is by building strong relationships with them. It’s crucial that you always keep your customers in mind, and give them what they want and need. This can be done through various strategies such as email marketing, call campaigns, and webinars, and customer surveys.
In this post, you’re going to find tips for building great customer relationships to help you grow your business and generate more leads.
Provide elements of personalization
A key part of showing your customers that you’re invested in their satisfaction is providing them with unique customer experiences. The more you can do to make each customer feel appreciated through elements of personalization, the more thankful they’ll be for your efforts, and the more likely they’ll be to offer glowing endorsements of you to anyone who’ll listen.
So what counts as a personalization? Let’s consider an example. If you know that a given customer regularly orders products from a particular category, you can provide them with a custom homepage that prominently displays relevant content to save them time and effort. This won’t take that much effort, but it’ll make it abundantly clear that you’re paying attention.
You can also empower your customers to personalize things for themselves. This is viable in all circumstances when it comes to UI, but it’s particularly good for companies built around the subscription model. Personalization is prominent in platforms designed for subscription-based services: making it simple for a customer to make granular changes to their subscription on the fly will earn you plaudits while handily reducing your admin workload.
Engage with customers on social media
If your only interactions with your customers fall within the purview of your regular managerial tasks, you’ll never win anyone’s favor. You need to go above and beyond to show that you’re interested in how they fare generally. How they feel about your products or services, yes, but also what topics captivate them, how they spend their time, and what they like to talk about.
For this, social media is a good option. You need to talk to people in an informal way, showing personality and authenticity. Forget the corporate buzzwords and bland statements of intent. Talk to them as a friend. Be approachable. Ask how things are going, how you can improve and help.
Opening up to your customers is the key. How can you expect them to trust you with their business if they can’t see your humanity? Send out regular company updates so they know you’re always looking to improve, but don’t sugarcoat things. If you’ve had a rough week or made mistakes, be honest about it. Your customers won’t believe that you’re infallible even if you try to convince them of it. Letting them see your mistakes will encourage them to believe you when you talk about your successes.
Meaningfully reward brand loyalty
Brand loyalty is when customers are more likely to purchase from a specific brand than from other brands. Brand loyalty is achieved when consumers feel a strong connection to a brand or product, and therefore feel that they prefer it over its competitors.
It is no secret that brand loyalty can be a very profitable thing. Your customers will be more likely to make repeat orders, recommend your business to friends and family, and buy your products over competitors.
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Brand loyalty is a strong determining factor in the success of a business, and it’s something every business owner should be aware of. If customers are loyal, they will be more likely to return to your business again and again, and word-of-mouth advertising from them will also help to attract more customers.
But how can you encourage others to recommend your brand to their friends and family?
You incentivize them. Reward your best customers for their loyalty. Make these rewards as substantial as you can afford (there are plenty of options). The lifetime value of a loyal customer is remarkable, and you should pull out all the stops to make it happen.
Wrapping up, if you can do these three things, you can substantially improve your customer relationships and greatly increase the rate at which your loyal costumes deliver qualified leads. Pair your refined referral system with the other marketing tactics we mentioned early on, and you’ll have a recipe for lasting success.
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