Best Free and Paid Tools To Perform Website Audit

SEO Audit tools

Analyzing how your website is performing is essential. It helps you decide on your digital marketing and SEO strategies. You can determine the ad campaigns that you will carry on and the ones you will cease. The advanced website audit tools make it easy for you.

Here are the top free and paid website auditing tools you can use to analyze your website.

1. Google Search Console

Price: Free

You can’t go wrong with Search Console. Google Analytics and Search Console are the two most important tools to help you better understand and audit your website. Search console allows you to submit a sitemap, see what pages Google indexes if there are any problems with your site, as well as tons of other valuable information. Here is a comprehensive guide on how to use the Search console from Backlinko

2. Seobility FREE SEO Checker

Pricing: Free and premium plans

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Best Free and Paid Tools To Perform Website Audit 1

SEObility Seobility evaluates each page and provides an overall score along with smaller scores. It also suggests improvements based on their importance for good SEO.

The free audit includes a score breakdown, a task list of SEO Improvements, meta tag information, search previews, page quality, keyword analysis, and more. However, the free version limits you to three audit checks per day.

3. SEO Site Checkup

Pricing: Free Audit – 1 website per day (Click ESC when registration window pops up to view)

seo site checkup

SEO Site checkup offers tools for optimizing search engine performance. Users receive a detailed report that covers areas such as on-page optimization, backlinks, mobile usability, social media presence, and more. SEO Checkup audit also provides actionable recommendations to improve a website’s SEO and enhance its visibility in search engine results.

4. Seoptimer

Price: Free Reports Available | Paid starts at $19/month (link).

seo optimer free seo audit

Do you want to see the critical mistakes your website might be having? Seoptimer is the best free auditing tool to opt in for. It gets you a detailed report in seconds. Download it from a Google Chrome extension to experience improved website auditing analysis. You need to scan your web pages one by one and implement the essential changes. Once you are done with the website audit, save the free PDF report. You can go ahead and update strategies and tasks in real-time.

5. RankMath SEO Analyzer

Pricing: Free Audit

rank math seo analyzer

Perform in-depth SEO Analysis of your website. See if your pages are optimized and get actionable data if they aren’t. RankMath SEO analyzer offers a range of features to evaluate various aspects of SEO, including on-page factors, site speed, mobile-friendliness, and content quality. Users can input their website URL and receive a comprehensive analysis report with actionable recommendations for improving their website’s SEO.

6. SEO Tester Online

Pricing: Free

seo tester online audit

SEO Tester offers a wide range of features to analyze various aspects of SEO, including on-page optimization, meta tags, backlinks, site speed, and mobile-friendliness. Users can input their website URL and receive a detailed report highlighting areas for improvement and providing actionable recommendations.

7. ahrefs Free Tools

Pricing: Free & Premium Pricing

ahrefs free seo audit

This is an amazing free tool from Ahrefs that analyzes your site and sends you a monthly audit listing all the issues found on your website.

The Ahrefs SEO Audit Tool dives deep into every part of your website, assessing crucial factors that impact your search engine rankings. From on-page elements like meta tags and headings to off-page factors such as backlinks and social signals, this tool leaves no stone unturned in its quest to optimize your website’s visibility.

8. SEM Rush

Price: Free and Paid (start at $99) (link)

SEM Rush is one of the best tools for analyzing your website. The free account allows you to run a number of useful audit reports, track up to 10 keywords or phrases and get an amazing amount of useful information about your website. The free account limits how many reports you can run daily but still allows you to get great insight into your website.

There are many other website audit tools available for you to use! if you’re looking for more recommendations, check out our growing list of the best online marketing and SEO tools

9. MySiteAuditor (Paid)

Pricing: Starts at $39/month (link)

Use by many SEO professionals. Incorporate the tool in your website and get increased leads. This auditing tool is compatible with Google’s changing algorithm for search ranks. It reviews specific web pages for a given set of keywords. You can download the report in a PDF format. You can also send it through an email.

10. SiteAnalyzer (Paid)

Pricing: Starts at $29/month (link)

If you are searching for a free website audit too, SiteAnalyzer will impress you! It provides as many as twenty free analyses every month. You can also make an upgrade to the tool’s paid version and start auditing as many websites as you want. This tool effectively tests the website’s efficiency depending on as many as 50 parameters. It can recognize the issue instantly. The tool also highlights all the SEO technical errors for you to address and fix it.

11. Screaming Frog (Desktop Software)

Pricing: Free Version & Pad Version available (link)

Screaming Frog is a great desktop program that provides in-depth analysis of the overall site. It performs more like a crawling tool. It crawls the site and offers you with great perspective. It also brings into notice the SEO issues present on your website. You can rely on these authentic site auditing tools as it reports are based on thirty or more parameters. Some of the parameters include security, Meta descriptions, response time, and anchor text. Is yours a small website? Then Screaming Frog is the best tool to use that can crawl as many as 500 URLs systematically for free. However, when you use it to crawl a big website, with more than 10,000 pages, there can be few server-response problems.


If you’re looking for a way to better understand the health of your website, there are many amazing website auditing tools at your disposal. Many are free and allow you to analyze your website to see what might be wrong with your website. Try any of these tools to see how your website is performing and how it can be improved.

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