The design doesn’t occur in a vacuum. That is why you need to look at other high-quality websites for inspiration. This applies to every niche and health and fitness business website are no exception.
What Makes a Good Personal Trainer Website
A good personal trainer website should be easy to navigate, visually appealing, and provide all the necessary information for potential clients to make informed decisions about working with a personal trainer.
It should include information on the trainer’s qualifications, experience, and areas of expertise, as well as testimonials from past clients.
Top personal trainer websites should have a clear call-to-action, such as a contact form or a link to schedule a consultation, to make it easy for potential clients to get in touch.
It’s important for fitness websites to effectively communicate the trainer’s brand and message while providing potential clients with the important information they need to make an informed decision about working with a personal trainer.
Unfortunately, most of the websites in the health and wellness sector are poorly designed and outdated. Many are not responsive and are difficult to navigate. They use boring stock photos or are not sized correctly resulting in slow website load time.
Many personal trainers and health and fitness studios are either too busy running their businesses or don’t realize the value of a well-designed, well-optimized website. And it shows.
It’s no secret that poorly designed websites can negatively reflect on the business. If visitors to the websites see that the website looks dated and not cared for, they will also assume that the rest of the business runs the same way.
So what should a high-quality personal trainer and fitness website include? Below is a list of the most important fitness website features.
Top Characteristics Of A Good Fitness Website
Must have features of the top personal fitness website:
- Clear and easy navigation.
The website should be easy to navigate, with a clear and simple menu structure that makes it easy for visitors to find what they’re looking for.
- High-quality images and videos.
Fitness websites should feature high-quality images and videos of exercises, equipment, and workout routines to give visitors an idea of what to expect.
- Mobile-friendly design.
With more and more people accessing the internet on their smartphones, it’s important that the website is optimized for mobile devices.
- Interactive elements.
Interactive elements such as calendars, progress trackers, and workout plans can help keep visitors engaged and motivated.
- Clear calls to action.
The website should have clear calls to action, such as “Sign up now” or “Book a class,” to encourage visitors to take the next step.
- Social proof elements.
Including social proof elements such as testimonials, reviews, and before-and-after photos can help establish credibility and build trust with potential clients.
- A regularly updated blog.
A blog can be a great way to provide valuable content, increase search engine visibility, and engage with visitors.
- Social media integration.
Integrating social media profiles into the website can help increase visibility, and engagement and can be a great way to connect with potential clients.
- Easy-to-use booking system.
Having an easy-to-use booking system that allows users to book classes or sessions from the website can greatly enhance the user experience.
The website should be accessible to all users, including those with disabilities, by following web accessibility guidelines.
Unfortunately, many sports sites miss many of these elements. That’s why it’s important to research other fitness-related businesses and leading sports websites to get inspired and see what it takes to build a successful fitness website.
Whenever our team at Big Apple Media starts working on a new project designing a health or wellness website, one of the first things we do is perform a search to find the top websites in that niche. This means looking through hundreds of websites, bad and good, to find the best ones. To get you inspired and save you time, we want to share the best personal trainer and fitness websites we found that stand above the rest.
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These websites are well-laid out, use beautiful images and fonts, are easy to navigate, don’t skip attention to detail, and provide a great user experience.
Best Personal Trainer Website Design Inspiration
The Robards Method
Category: personal trainer
Why it’s great: Simple and clean design, nice images of images and colors.
Category: personal blog, surfing
Why it’s great: Great use of natural color palette, uncluttered design, well-designed graphics
Category: fitness center
Why it’s great: Beautiful interactive design, impressive use of animation, good choice of fonts, colors, and images.
Category: personal training
Why it’s great: Nice colors. Nice typographic. Simple but effective layout.
Orange Theory Fitness
Category: fitness center
Why it’s great: Good use of animated elements and video. Easy to navigate.
Category: fitness center
Why it’s great: Good use of video and graphics. Consistency in design.
Category: personal fitness trainer
Why it’s great: Simple, yet elegant design. Nice use of color palette. Well organized.
Category: fitness mobile app
Why it’s great: Wonderful use of video, Great, simple design. Good use of whitespace
Category: fitness, non-profit
Why it’s great: Great graphics, Clean and easy to navigate. Great use of typography and images.
Why it’s great: Despite the fact it is a big site, it still manages to look clean and uncluttered thanks to typography and smart use of whitespace.
Category: fitness e-commerce
Why it’s great: Fitbit website has always been well designed and organized. Beautiful images combined with clean fonts and whitespace made it one of the best-designed websites on the web.
12 Minute Athlete
Category: fitness app
Why it’s great: Minimal color palette. Great fonts and beautiful photos. Wonderful use of whitespace to keep this website looking fresh and clean.
If you have a wellness website you want to update or redesign, let us know. We specialize in health and wellness website design, and we can build you a website that will excel your expectations.