The design doesn’t occur in a vacuum. That is why you need to look at other high-quality websites for inspiration. This applies to every niche and health and fitness business websites are no exception.
Unfortunately, most of the websites in the health and wellness sector are poorly designed and outdated. Many are not responsive and are difficult to navigate. They use boring stock photos or are not sized correctly resulting in slow website load time.
Many personal trainers and health and fitness studios are either too busy running their business or don’t realize the value of a well-designed, well-optimized website. And it shows.
It’s no secret that poorly designed websites can negatively reflect on the business. If visitors to the websites see that the website looks dated and not cared for, they will also assume that the rest of the business runs the same way.
Attention-grabbing images and graphics, great user experience, lead generation features, and seamless integration of fitness marketing are all important elements that should be part of every fitness website. Unfortunately, many sports sites miss many of these elements. That’s why it’s important to research other fitness-related businesses and leading sports websites to get inspired and see what it takes to build a successful fitness website.
Whenever our team at Big Apple Media starts working on a new project designing a health or wellness website, one of the first things we do is perform a search to find the top websites in that niche. This means looking through hundreds of websites, bad and good, to find the best ones. To get you inspired and save you time, we want to share the best personal trainer and fitness websites we found that stood above the rest.
For the purpose of this article, the fitness websites on this list are judged in terms of layout, design, and look and feel. These websites are well-laid out, use beautiful images and fonts, are easy to navigate, don’t skip attention to detail, and provide a great user experience. Please note the websites on this list are mainly presented for their design and aesthetic value, not content.
Personal Trainer Website Design Inspiration
The Robards Method
Category: personal trainer
Why it’s great: Simple and clean design, nice images of images and colors.
Freddie Meadows
Category: personal blog, surfing
Why it’s great: Great use of natural color palette, uncluttered design, well-designed graphics
Phive Fitness
Category: fitness center
Why it’s great: Beautiful interactive design, impressive use of animation, good choice of fonts, colors, and images.
The Renovator
Category: personal training
Why it’s great: Nice colors. Nice typographic. Simple but effective layout.
Orange Theory Fitness
Category: fitness center
Why it’s great: Good use of animated elements and video. Easy to navigate.
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Arena Fitness
Category: fitness center
Why it’s great: Good use of video and graphics. Consistency in design.
Davis Fitness
Category: personal fitness trainer
Why it’s great: Simple, yet elegant design. Nice use of color palette. Well organized.
Fit Radio
Category: fitness mobile app
Why it’s great: Wonderful use of video, Great, simple design. Good use of whitespace
Live Strong
Category: fitness, non-profit
Why it’s great: Great graphics, Clean and easy to navigate. Great use of typography and images.
Yoga Journal
Category: yoga
Why it’s great: Despite the fact it is a big site, it still manages to look clean and uncluttered thanks to typography and smart use of whitespace.
FitBit
Category: fitness e-commerce
Why it’s great: Fitbit website has always been well designed and organized. Beautiful images combined with clean fonts and whitespace made it one of the best-designed websites on the web.
12 Minute Athlete
Category: fitness app
Why it’s great: Minimal color palette. Great fonts and beautiful photos. Wonderful use of whitespace to keep this website looking fresh and clean.
If you have a wellness website you want to update or redesign, let us know. We specialize in health and wellness website design, and we can build you a website that will excel your expectations.
