The holy grail of online marketing is a website that constantly gets visitors because it gets organic searches on Google. SEO boosts your site’s search rankings on Google to leverage your site.
But if everyone’s trying to get the top spot on Google, that’s where it gets competitive. So, what are the things you need to do to improve your web design and boost your SEO rankings?
Actionable tips on how you can boost your site’s SEO:
1. Make your site easy to navigate
Website navigation is one of the most important aspects of any website, and it can make or break your website. If your site has a clear navigation, users can easily find what they’re looking for. However, if you have a confusing or unorganized menu and buttons on your website, users will get frustrated and quickly leave resulting in a high bounce rate.
If you want to enhance your web design, you need to add a clean URL, as it’s vital for positively showing your site content. Apart from that, it makes It easy for Google to decipher and know your content.
Usually, the best URLs have keywords that describe a page’s content. Overall, it is a great way to boost your site rankings with ease.
Don’t use large images on your site, leading to a slow-loading site. If the site’s loading speed is unusually slow, then there’s a possibility that the user will move on to your competitor that has a fast-loading website.
Ideally, the size of the images that you upload should be around thirty to a hundred kilobytes. Doing so will ensure that you’ll have a better and faster site, whether using their computer, laptop, tablet, or mobile. There are many free image optimization tools you can use to reduce image size without decreasing image quality.
These days, it’s essential that you optimize your site for mobile. That’s because 80% of internet users are using a smartphone. They’re also unlikely to return if they have difficulty accessing and turn to your competitors instead.
You must tailor your site to fit users’ wants and needs. Put yourself in a site visitor’s shoes. What are the crucial things you would be looking for when they step into your site? Does that experience let them do things more efficiently?
Ideally, it would help to make both desktop and mobile sites similar. It would be best to make it easy for visitors to accomplish the core thing they want to do, whether they are purchasing an item online or ordering food.
If your site is lagging on mobile optimization, it’s time to level up the offer and provide them with a seamless mobile experience.
Blocks of text won’t translate well with site visitors. It can be hard to read, especially using mobile devices. It can be challenging to even look at long blocks of text. Site visitors are more likely to hit back and move on to your competitors.
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This will significantly hurt your search engine rankings as a result. That’s why you need to take your time to look for ways to fix this problem. One way is using heading tags the right way.
Heading tags should provide search engines with the information they need on the document’s structure. Therefore, take your time thinking about organizing and using headings properly.
Does your site have a blog? You might want to make room for the excerpts from your latest posts on your web pages. Most search engines want to see your content change every once in a while since it’s an indication that it’s alive and well.
By publishing fresh content, you’ll also be getting greater crawling frequency by search engines. It should also have a good content structure, all the way to the headings, paragraphs, and links.
Since most search engine crawlers ignore media content, they don’t put a lot of attention on images. They would instead read the HTML and texts. Web spiders are simply robots and don’t consider pictures, no matter how appealing they are. You have to guide them to find the important content on your site.
In the same way, keeping your video content optimized is also crucial. The title and description of your existing videos need to be updated. The video content, graphics, and images that you should use should also be high-quality. In the same way, you need to incorporate your videos with your content.
Again, you have to make your content readable for your site as it is one of the most crucial aspects of your business. You need to keep these points in mind.
That’s where choosing transcription software also comes in. Great transcription software will make transcribing your audio and video content painless. You can quickly convert audio and video to text or subtitles.
Site speed is another crucial factor when it comes to SEO. Perhaps, one of the most significant factors when it comes to Google’s algorithm is speed. You’ll be penalized if you have a slow-loading site and your rankings suffer. It’s important to test website speed using free tools that are available.
Consider your browsing habits. How long do you wait for a site to load? Does it take you around 3 seconds to leave if the content isn’t fully loaded yet?
Also, take a closer look at your Google Analytics. You’ll see that most visitors browsing your site are using their mobile phones. They’re loading over a 3G connection and not using WiFi. Therefore, site speed is crucial. Check out these other handy SEO tips to boost your site traffic!
So there you have it. Implementing these tips will significantly change your site’s overall performance, user experience, and conversion rates. By applying these handy tips, you’ll be much better ahead of the game.
Especially when the topic of website design conversions comes up in your organization, in the same way, you’ll also feel more confident in doing what needs to be done on your site. Good luck!