The conversion rate has been an Achilles’ heel for online businesses for a long time. All your efforts go in vain if you get huge traffic, but only a small portion of that traffic translates into customers.
Whether you wish to optimize a single page or the whole website, it’s important to know what factors influence conversion rates.
If you’re not sure how to optimize the website, there are many e-commerce website development services available to help.
The conversion rate is defined as the percentage of visitors who perform some kind of action when visiting a website. An example of action might be buying a product or subscribing to a newsletter.
Conversion rate optimization strategies are ways to turn website visitors to customers by making them perform a specific action.
If you want to optimize your website to get more out of your current traffic, this post will list strategies you can use to improve conversions.
1. Analyze your competitors
Getting an insight into what your competitors are doing is a good start when it comes to improving conversion rate optimization. By looking at what technology they’re using, what changes they’re implementing, you can find out what’s working for them and apply it to your website. Check out your competitors by going to their websites, or run an audit using tools such as SEMRush. Review and analyze the changes in their traffic, conversions, bounce rates. See if there were any recent changes that made a big improvement in their performance. Learn and try to implement these changes on your own website.
2. Use a heat map
Set up a mouse tracking tool or heat map on your landing pages to find out where the eyes of people move on the page and where they click. Heat maps can be quite useful for understanding the user and how they navigate your website. Heatmaps will help you find out which links users click, whether they scroll or quickly leave. You can then use this information to make adjustments to your website to help you improve your conversion rates.
3. Create a sense of urgency
One of the most common problems when it comes to conversions is the inability of your website to convince shoppers to buy from you. There are different strategies you can use to encourage people to buy. One of these is by creating a feeling of urgency.
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By using psychology and FOMO (fear of missing out) you can keep your customers from quickly leaving your website. The sense of urgency can be achieved by using proper phrases, headlines, and images For example, phrases like “get free shipping if you order within 20 minutes” can help you close the deal. Be creative and experiment with the copy and visuals to see what works best.
Time limits are useful and they create a sense of urgency that makes people perform the desired actions in real-time.
4. Build a relationship with micro & macro interactions
Both macro and micro-interactions can help you boost your website conversion rates. Micro-interactions occur when your prospects engage with your brand in some way. This type of interaction includes signing up for your newsletters, watching services’ explaining videos, or following you on social media. On the other hand, macro interactions make a bigger impact. For instance, when a visitor converts into customers using a special offer on your website. They may buy something, fill up a form or subscribe to a service. Both macro and micro-interactions on your site will help increase your conversion rate.
5. Use the right keywords
Your conversion rates will be high when the right people come to your website. To attract them, you need to find and use the right keywords. For example, if someone is searching for the conversion rate of a currency and they land on a page that explains conversion rate optimization, they will be annoyed and quickly leave. To make sure this doesn’t happen you need to use the right keywords in your content to help search engines better understand what’s on your website. By performing SEO you will make sure that all your efforts don’t go waste and people find exactly what they’re looking for when they come to your website.
6. Keep your forms simple
If you want to convert your visitors into subscribers, it’s better to keep things as simple as possible. This applies to all elements on your website, but it especially true for forms. The more complicated the form the less likely users will fill it out.
The studies have shown the more fields users have to fill out the less likely they will complete the form (source: Neil Patel). Only ask what you really need. Every extra field you add will negatively impact the conversion rate..
7. Testimonials and Social Proof
Social proof features and testimonials are another effective way to increase conversion rates on your website. This is achieved by building trust. As per research, 92% of people will trust based on a recommendation made by someone they know. Similarly, 70% of people will act based on a recommendation from others, people they don’t even know. The reason why testimonials are so effective to have roots in our human psychology. People are social animals and tend to follow others as part of their nature. By including testimonials and encouraging others to write positive reviews you will build trust and make convert more people into your customers.
In addition to displaying testimonials, you can use social media platforms like Facebook, Twitter, Instagram, to provide social proof for your business. If you have a big following include these numbers on your website. Showcase success stories of your happy customers as a way to build your brand.
What is considered a good conversion rate?
Some webmasters may wonder about what conversion rate is considered as good and try to find out the answer. However, it’s difficult to determine the right conversion rate for an individual website since rates vary depending on what industry it’s in. On average, the website with a 2% to 5% conversion rate is considered to be performing well. However, there are many businesses that are getting much higher rates. Every website will have different conversion rates depending on what industry they’re in. Rather than focusing on finding the optimal conversion rates, it’s better to work on steady improvements you can implement on a regular basis to increase optimization rates over time.
Huge traffic to your website won’t necessarily guarantee the results. you want. To boost your sales and reap higher benefits, you need to optimize your website and improve the conversion rate. By adopting the strategies and ideas we listed here, you can get better results, improve conversions and increase your sales.
Emily White is a senior web developer at CSSChopper which is a leading website design and development company providing solutions globally. Emily likes coding and blogging in her free time.