7 Essential Landing Page Elements To Boost Conversions

landing page tips

There was a time when someone who landed on your website was there specifically to learn more about your offerings. Now, with so much fierce competition created by social media and the popularity of the web, your services or products need extra effort to get noticed. One of the best tools for this is through the creation of the landing pages. But that landing page has to have certain elements contained within it to be effective.

Landing pages are the most important pages on your website beside the homepage. That’s because it’s one place where you get to convince visitors that they need your product or service. However, you have to be skillful in how you do that convincing.

There are many strategies you can implement to increase the conversion rate of your landing page and boost its effectiveness. Follow these tips to create a powerful landing page and improve your chances of converting visitors into loyal customers.

#1 – A Design That Is Not Complicated

The last thing you want to do with anyone who arrives on your landing page is to confuse them. If your page is cluttered, poorly laid out and very difficult to follow and understand, you are going to have users leave that page out of frustration. A clean and simple design is best. For example, do not use too many colors, and use colors that work well together. Also, make the message clear as to what you are seeking from those who land on that page. A ‘Buy Now’ button or a form for submission gets that message across clearly.

#2 – Use Something Catchy As A Headline

When someone hits your landing page for the first time, the words at the top of it will be of major importance. Not only do they have to convey what the product or service is that you are offering, they have to have a hook in them to attract interest. The best headlines are the ones that are not too wordy, but say something powerful and connect with the reader on an emotional level. One way to learn how to write effective headlines is to look at the headlines used in various newspapers or other landing pages. Use these for inspiration.

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#3 – Use Visuals To Help With Focus

There are times where the proper use of visual aids in a website can benefit you greatly. One fine example of this is your landing page. In order to keep it simple, easy to understand and catchy – as all the points previously have indicated – a clean visual or graphic display can assist with this. Remember, you are trying to convince visitors to your landing page that they need what you are selling and a strong visual, carefully balanced with all the other elements will improve your conversion rate without creating clutter or confusing the message.

#4 – Never Underestimate the Power of Live Chat

Sure, your landing page may be considered a static page just sitting there for users to happen upon and act on the offer, should they feel compelled to do so. However, for those visitors who are sitting on the fence and not quite ready to buy into your product or service, you have one more very effective tool at your disposal. A live chat box that opens after a user sits on your landing page for a specific length of time can be the one thing that forces them to make a decision. Plus, with live chat, questions can be fielded. A Live chat software on the landing page not only boosts conversions and sales but even makes customers happy and satisfied.

#5 – Back Up Your Claims with Proof

It’s all well and good to say that you know your product or service is valuable. You probably have many customers who agree but in order to attract attention on your landing page that verifies this, you need to offer some kind of proof. As it turns out, this is not a hard one to do. You can provide customer testimonials or charts that show the success of what you are selling. This not only creates credibility on your part, it gives potential new customers that one piece of the puzzle that may calm them down when trying your product for the first time.

#6 – A Solid And Clearly Understood Call-To-Action

The call-to-action, or CTA, is the key to success with any landing page. You can have the most attractive, well designed landing page but if the CTA is buried somewhere in a block of text, it may as well not be on the page at all as it will be as effective as an invisible CTA. So, with this in mind, it is vital to have the CTA stand out. It can be all alone on the page following a catchy build up of content. But what will send users to the CTA is copy that hints at missing out on a fabulous offer or limited time offer. A sense of urgency will assist you greatly.

#7 – Tracking Tools Tell You A Lot About Your Landing Page

Although this is not exactly something that will impact those who visit your landing page, it will be something that will teach you about that way it is being used. Tracking tools will give you incredible data that can be turned around to assist with redesigning or fine tuning the landing page. Data such as where visitors have come from (the pages linked to your landing page) and length of time spent there can give you important insight. This data can help you improve your page to increase conversions.

Use These Tips To Build A Better Landing Page

Follow these 7 essentials landing page tips to get an edge over your competitors and boost your conversion rate. And remember never slack, keep looking for ways to improve your landing pages even after they starts generating higher conversions.

INFOGRAPHIC: The Anatomy of A Perfect Landing Page

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    About Author: Gene is the co-founder of both Big Apple Media and Happy Website Design. He shares his expertise on SEO, digital marketing, web design and development. He also created and manages Creative Web Design & Digital Marketing Group on LinkedIn. Join to learn more about these topics.

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