The wave of social media has touched the lives of everyone around us. Most of their time in a day, people are busy scrolling through different social media channels like Facebook, Instagram, Twitter, Snapchat and others. This is the reason that all small, medium and big businesses are leveraging the power of social media to boost their marketing and sales. They are well aware of the platforms where they can find their relevant audiences. And therefore, they can easily target the right group of people, at the right time and at the right place.
Promoting a business using a social media channel offers countless benefits and is a much effective strategy than offline marketing. People believe in authenticity and relatable content rather than shabby advertisements and promotions. And the most genuine source of real user-generated content is social media today. Let us throw some light on some powerful social media strategies which will help you to boost your business.
Take a look at these proven social media strategies that will skyrocket your business growth.
1. Transform your followers into a community
Having thousands of followers on a social media platform is like achieving a milestone, but of no worth, unless your followers are actively engaged with your brand. Your posted content plays a major role in transforming your followers into a community. The content ( pictures, videos, text, etc.) must be relatable, interactive and trendy so that it immediately grabs the attention of your followers. Once accepted by your audience, your content will bring many new followers along with retaining the existing customers of your brand.
Along with uploading relatable content, a brand must be in continuous interaction with its audience. This can be done by retweeting their posts, using user-generated content in your marketing strategies or by rolling out some contests, quizzes, and surveys.
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2. Embed Social Media Feed on your business website
Your official business website plays a crucial role in promoting your brand. The content displayed there should be compelling enough to increase the conversion rates. Embedding a social media feed on website is a smart solution here. Using effective social media display tools, you can easily integrate your social media feeds from different channels on your website. This would help your website visitors stay for a longer duration of time and reduces the bounce rate.
Taggbox is one such impressive software which allows you to collate relevant content from your different social media platforms and integrate them on your website through a social wall. It also provides you with some amazing themes for your website display and automatically filters unwanted content before showcasing it on your webpage.
3. Take advantage of Facebook & Instagram Ads
Platforms like Facebook & Instagram offers a very interesting & professional way of reaching out to a wider range of audience. Advertisements are sponsored social media posts which can be circulated through a specific group of people. You can specify attributes like age, gender, location, etc. to target the right audience at the right time. This further brings appropriate customers to your brand and help in increasing your sales along with your social media presence.
4. Gratify your brand influencers
Your brand influencers work as a catalyst in increasing your brand followers. Partnering with them is not just enough. The influencers must genuinely like your brand and your products in order to promote them amongst their followers. To engage them with your brand, establish a long-term relationship by liking their other content, retweeting their important posts, reusing their hashtags in promotions, etc.
5. Share trendy yet appropriate content
The content that you post on different social media platforms must be entertaining and engaging. It should be promotional but not obnoxious. To achieve this, you need to become a follower yourself. Follow pages from where you can get information about the latest trends and news and inculcate it into your social media posts with your own twist.
6. Create Impactful Social media campaigns
Social Media Campaigns work as a boon for user engagement. You can roll out a campaign using an interactive branded hashtag and encourage your audience to participate in it against some interesting prizes. Your followers would be excited to be a part of this movement thus exposing your brand to millions of other social media users.
So, what are you waiting for? Follow these simple social media marketing strategies and get ready to take your business to new heights of success!