26 Apr 6 Ways Content Marketing Can Help Grow Organic Traffic
What is exactly is ‘organic traffic’ and why is it so important to the success of any business. Organic traffic refers to traffic not generated by paid ads when users use search engines like Google, Bing, and Yahoo to find and visit your website. (source: omniconvert).
Typically organic traffic is determined by various marketing strategies including content marketing, seo, link building, social media, guest posting and other free methods that bring visitors to the website.
Creating and posting quality content on a regular basis is one of the best ways to grow organic. By creating stellar content that addresses your customers pain points and answers questions you can greatly increase the traffic to your website absolutely free. The only investment required is the time you must spend creating this content.
Why an effective content strategy is critical for online success
SEO tactics and search engine algorithms change frequently. You can read several thousand blogs on how to gain organic traffic through SEO strategies but since search engine results change so frequently, what worked today, will not guarantee it will work tomorrow. Your blog or website can be ranked on the first page of Google this week, and the next your ranking might disappear completely.
Creating new content to maximize your rankings is one of the best ways to grow organic traffic. Another strategy you can use is to improve the existing content of your website to work more effectively. By analyzing and updating your current content you will ensure your rankings continue to improve and your traffic grows.
Getting your website noticed in search engines and getting ranked for many keywords is critical for any business. Being found in search engines can help build your brand and spread your influence in order to attract potential customers who might be interested in your products and services.
6 Content strategy tips to grow organic traffic
Follow these six tips for using content strategy for maximum impact.
Do competitive analysis
Regardless of what business you’re in, most likely you have other companies competing with you.
In order to get one step ahead of your competition and rank higher, you must first find and analyze similar companies. You can use tools we mentioned before, (Ubersuggest and SEMRush) to find your direct competition. You can also use search engines and use keywords you want to rank for to find other sites that are ranking for these keywords or phrases. Click on the first link that appears in search engine results to see what makes them different and why are they rank on top.
Keep in mind that if you want to rank higher, your content has to be better than the current top results! One popular strategy of getting to number one on Google is called Skyscraper Technique. If you’re not familiar with it, it’s highly recommended you check it out.
Perform keyword research
Finding the right keywords when creating content can be a determining factor when it comes to organic traffic. Your content must be built around keywords that are relevant to your business and accurately describe the services you provide.
There are many free keyword research tools available. Tools like Google Keyword Planner and Ubersuggest will help you find relevant keywords for your business. You must be targeting the primary keywords for your website to ensure relevancy. When structuring your content, long-tail keywords must be used. They give you the added bonus by increasing total keyword density of your webpage.
Pay attention to On-page SEO especially Titles and Meta Tags
Don’t forget to optimize your pages. Two most important SEO elements you need to pay attention to are Title and Meta tags. The title is the main text of your page and meta tag descriptions can be found right underneath the link in the search results. These are short phrases that give a little insight into what your page content is like.
They let the users glimpse or see a preview of your website. That’s why it’s important to spend time writing titles and tag that accurately describe your business and also entice your potential clients to click on the link to visit your website. If you don’t like the movie preview it’s likely that you won’t go and see the movie. Titles and Meta tags work the same way.
Create quality content
Quality content is what separates websites that get a lot of traffic from the rest of the pack. Most sites don’t spend nearly enough time producing stellar content and that is why they hardly receive any organic traffic.
Take the time to research and find out who are your ideal clients. Once you know your target audience, you can structure your content around the keywords. Your content needs to be well researched and well written. It must provide answers, be informative and entertaining all at the same time.
Do a thorough research and create different types of content like infographics, videos or ebooks to attract more users. You can use popular tools like Canva or quality ebook creator to help you create beautiful graphics and ebooks you can use as lead magnets or on your website. If the viewers find great value in your content, they’re more likely to share it with others.
If the user leaves your website as soon as they come, it will increase the bounce rate of your page which will drive down your rankings. Bounce rate is one of the factors Google uses to assess the pages.
Consider guest posting
Guest posting is another great way you can use your content writing skills to spread the influence of your business to a targeted audience through posting on other influential websites.
Guest posting involves writing articles on other websites that have a high number of followers. If your content is amazing, others will notice, are more likely to look you up by clicking on the link in your author bio. Getting links from other reputable sites is another proven method for increasing your ranking and growing your organic traffic.
Add visuals to your content
Visuals such as infographics, charts, screenshots, and videos are more than just window dressing. Contents can be boring without any visual elements. By adding visuals and interactive elements to the page, you can increase the engagement and also boost the number of views and how long visitors spent time on your pages!
A study reveals that 65% of the people are visual learners, so creating visual elements will ensure your content gets to be seen by many more people. People are more likely to read and share the content if it includes visual elements. There are many types of visuals you can include: infographics, videos, graphs and charts, screencasts, visual checklists, and slides. You can use Canva that can help you quickly and easily create visual elements for your content. Don’t have time to create your own visuals? We put together a guide on how to embed content from top social media sites to enhance your content.
So as you can see having an effective content marketing strategy is a must if you want your website to attract organic traffic. By following the tips in this article you will ensure your efforts when it comes to creating content don’t go to waste.