Does your business have a website that’s been optimized to attract traffic and convert this traffic to loyal customers? If you’re not sure, you might want to rethink your website. Every website needs to achieve specific goals. To do this every small business website needs specific features to drive traffic and convert website visitors into clients who want to do business with you again and again.
Unfortunately, many businesses in this day and age, don’t even have a website, and the ones that do, have websites that have not been updated in years and as a result, do more damage than good by misrepresenting the business they meant to help.
If you want to find out whether your website needs updating, take a look at this infographic that lists all the features every modern small business website must have. As you can see some of the features listed here are obvious, but you might be surprised how many websites are missing some of the basic elements listed here.
Before the actual design stage can take place, the designer or small business website design agency must first initiate the research phase by finding out as much as possible about the business and incorporating this information into the functionality of the website.
Website Planning
Website design or redesign is much more than simply creating a pretty website. For the website to be functional and achieve its goals, there are a number of stages required. This includes the research and planning stage, figuring out some of the website goals, who is the audience, and how they can be reached. You need to find out what is the core message of the business, what is the value proposition, and what you want people to do once they land on your website’s homepage. Do you want them to call, email, fill out the form, or subscribe to the newsletter?
A website that only provides information about business and does nothing else is wasting a valuable opportunity to gain more customers. That is why you need to study this infographic and make sure your website incorporates as many of these must-have design features as possible. Remember, just having a basic website that has not been optimized to drive traffic and convert this traffic can be detrimental to your business, and it should be addressed as soon as possible.
