A well executed email marketing can be one of the most effective tools used by online entrepreneurs today. Marketing by email attracts new customers, keeps existing ones, up-sells, cross-sells and cuts costs. As with any other marketing campaign, effective email marketing campaigns are achieved with careful planning and using proven techniques.
1. Build Your Own List
Effective email marketing is the result of building your own list of prospects and customers who have specially requested more information from you. This is done via the process of ‘permission’ or ‘opt-in’ marketing, where prospects request to receive emails from you. Make it easy for people to opt-in to your list by only asking for an email address. You do not need their name or any other personal details for them just to join your list.
2. Get An Autoresponder
Effective email marketing requires reliable email marketing software. As your email database grows, you will need to automate the process as it will become impossible to manage your list manually. An autoresponder allows you to gather the email addresses on your lead capture pages or from website visitors by means of an opt-in form. From this you can build your own targeted emailing list.
3. Have An Effective Lead Capture Page
A lead capture page is a webpage created to obtain opt-in email addresses from prospective subscribers. You drive your targeted visitor traffic to your lead capture page. The page will include an opt-in form that is connected to your autoresponder. Your lead capture page design needs to look clean and professional and clearly show how your product or service can solve a problem or provide something that your target audience need.
4. Offer Something of Value for Free
It is unlikely that anybody will give you their email address without anything in return. To encourage visitors to provide their email address onto your lead capture page, you can provide something of value for free, like a report or video. When a prospect enters their details on to the opt-in form, your autoresponder will automatically email them the item that you are providing for free.
5. Build a Relationship
It’s important that over time you engage with your list and get them to know, like and trust you. If you do this correctly you will drastically increase your sales. Don’t just keep sending lots of adverts or promotional messages. Send the people on your list regular emails, with really useful, free information. They’ll soon start to look forward to your emails, and to trust your opinions and advice.
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Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product.
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