One of the best ways to generate more traffic to your website and increase your chances of securing leads and sales in SEO. Simply put, ranking on the first page for a competitive term in your industry can take you to the next level and help you get ahead of your competition.
In the SEO world, domain authority (which was created by Moz) is one of the best and most popular ranking signals. It allows you to determine how popular and authoritative a domain name is, and helps you decide whether or not it’s worth the time and effort building a link from that website. Building your own website’s domain authority, as it shows Google that your domain is authoritative and should rank above another site which has similar content.
Below, we’ve rounded up four ways to improve your website’s domain authority today.
- Start guest blogging
Guest blogging is one of the best ways to build links and boost your website’s authority. You can find people who accept guest blogs by Googling your niche + guest blogging – simply send them an email, let them know that you’d like to write for them and then create a piece of content that’s relevant to their website and yours. Oh, and remember to include a link to your website, as that’s the whole reason why you’re guest blogging. The more websites you write for, the more backlinks you’ll get, and the more your domain authority will increase.
- Create quality content
If you write high-quality content that provides value, other bloggers will want to link back to you. Linkable content can be anything from how-to guides and tutorials to infographics and original research. If you create this high-quality content on a regular basis, people will be likely to come back to your website and link back to you when they write their own stuff.
If you’re writing content and can’t seem to get traction from it, then reach out to bloggers directly. Let them know that you’ve created valuable content that they’d like, ask them if they’d like to link to it and thank them if they do. It’s not always this straightforward, so you may need to execute a broken link building strategy or skyscraper content strategy.
- Optimise your site’s technical SEO
The better optimised your website is, the easier it will be for search engines to crawl and rank your website – and the higher your domain authority will climb. You can optimise your website’s technical SEO by signing up to Google Search Console and Bing Webmaster Tools, and then create a sitemap and send it to Google for them to crawl. You should also install an SSL certificate, use breadcrumbs to improve your site structure, use the hreflang tag if you have a multilingual website and optimise your code to speed up your website.
- Take advantage of social media
Although Google has never confirmed that social media signals play a role in website ranks, there is a clear correlation between pages that rank well and pages that attract attention on Twitter and Facebook. Therefore, you should use social media to your advantage and spread the word about your website and content. Every retweet increases the exposure of your brand and increases your chances of securing more backlinks and traffic, which will boost your domain authority in the long-run.
Simply put, the key to boosting your domain authority is by building links. The best way to build links is to guest blog and create valuable content that people naturally want to refer to when writing their content, so start writing and reaching out to bloggers today. Good luck.
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specializing in content marketing, social media marketing, and search engine optimisation.
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