4 Tips To Improve Your Website Domain Authority

improve domain authority

One of the best ways to generate more traffic to your website and increase your chances of securing leads and sales in SEO. Simply put, ranking on the first page for a competitive term in your industry can take you to the next level and help you get ahead of your competition.

In the SEO world, domain authority (which was created by Moz) is one of the best and most popular ranking signals. It allows you to determine how popular and authoritative a domain name is, and helps you decide whether or not it’s worth the time and effort building a link from that website. Building your own website’s domain authority, as it shows Google that your domain is authoritative and should rank above another site which has similar content.

Below, we’ve rounded up four ways to improve your website’s domain authority today.

  1. Start guest blogging 

Guest blogging is one of the best ways to build links and boost your website’s authority. You can find people who accept guest blogs by Googling your niche + guest blogging –  simply send them an email, let them know that you’d like to write for them and then create a piece of content that’s relevant to their website and yours. Oh, and remember to include a link to your website, as that’s the whole reason why you’re guest blogging. The more websites you write for, the more backlinks you’ll get, and the more your domain authority will increase.

  1. Create quality content

If you write high-quality content that provides value, other bloggers will want to link back to you. Linkable content can be anything from how-to guides and tutorials to infographics and original research. If you create this high-quality content on a regular basis, people will be likely to come back to your website and link back to you when they write their own stuff.

If you’re writing content and can’t seem to get traction from it, then reach out to bloggers directly. Let them know that you’ve created valuable content that they’d like, ask them if they’d like to link to it and thank them if they do. It’s not always this straightforward, so you may need to execute a broken link building strategy or skyscraper content strategy.

  1. Optimise your site’s technical SEO 

The better optimised your website is, the easier it will be for search engines to crawl and rank your website – and the higher your domain authority will climb. You can optimise your website’s technical SEO by signing up to Google Search Console and Bing Webmaster Tools, and then create a sitemap and send it to Google for them to crawl. You should also install an SSL certificate, use breadcrumbs to improve your site structure, use the hreflang tag if you have a multilingual website and optimise your code to speed up your website.

  1. Take advantage of social media 

Although Google has never confirmed that social media signals play a role in website ranks, there is a clear correlation between pages that rank well and pages that attract attention on Twitter and Facebook. Therefore, you should use social media to your advantage and spread the word about your website and content. Every retweet increases the exposure of your brand and increases your chances of securing more backlinks and traffic, which will boost your domain authority in the long-run.

Wrapping up 

Simply put, the key to boosting your domain authority is by building links. The best way to build links is to guest blog and create valuable content that people naturally want to refer to when writing their content, so start writing and reaching out to bloggers today. Good luck.

About the Author 

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specializing in content marketing, social media marketing, and search engine optimisation.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners

Do you need help with your website?

Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medial SEO & Digital Marketing
Click Here To Request Services

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

  • Filter By Topic

  • Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on.
    Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Get a FREE Website Review & SEO Audit

    Request absolutely free comprehensive website review and SEO Audit.

    We are offering a FREE Audit, and after we analyze your website, you will receive a detailed report explaining what’s working and what needs to be improved. No strings attached.

    Ready to get started? Let us help.

    Send us information about your project, goals, and we'll get started right away.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    close-link
    Sign up to get the latest web design & marketing news, links & tips. 
    Subscribe
    close-image