Differentiating your business and figuring out how you can help your users, should be your first step when it comes to creating a successful business.
Every small business or freelancer who wants to succeed must come up with a clear vision and a plan on how to achieve their goals.
One way to ensure you won’t fail is by asking the right questions. From the very start, you need to decide what is the primary goal of your business and figure out who are your audience.
Many companies often neglect to define who their customers are and as the result, fail to connect to their audience, resulting in a failure. If you don’t want to follow this path, you must be able to find a way to differentiate your business from the rest of your competition.
To help you to better understand your business and define your goals, you must ask and be able to answer the following questions:
Q1: What problem is your product or service is solving for the user?
Q2: Why are the users having this specific problem?
Q3: Why would users choose your product or service over your competition?
By answering these 3 very important questions, you should be able to figure out what makes your business unique. This inquiry will also help you come up with a strategy on how to solve real problems your users face.
If your audience is too broad and you are not offering a solution to your user problems, you will have a hard time attracting new clients and growing your business.
