We all know how crucial email marketing is to any business.
In today’s digital age, email marketing is one of the most powerful ways to promote your product or service. Since you are sending an email directly to your customer’s inbox, this allows you to reach your customers on their terms.
This is why it is important to be selective when it comes to finding an email service provider.
If you’re running a small business, you need a reliable and easy-to-use email service to send professional-looking emails to your customers.
In this article, we list 12 popular email service providers for small businesses.
Most email marketing services are very similar in terms of features and price. Choosing the right one for you will depend upon your individual business needs and what features you might need.
1. Constant Contact
Constant Contact is incredibly user-friendly and helps you to keep track of your email lists, email templates, calendar, and contacts.
You have access to email marketing tools to track user interactions with your emails. You also have an option to easily incorporate social media sharing tools into your emails. It is also possible to connect your emails with Facebook ads and sell products through emails via Shopify stores.
This is a popular option for bloggers and smaller websites as it is simple to use and has a forever free plan. Mailchimp was one of the first companies to offer free email marketing accounts to entice people to join. The strategy has paid off, and they have been growing ever since. Recently Mailchimp limited options available to accounts with free email services, Previously we recommended Mailchimp to all our clients, however after they limited free account options, we now direct users to MailerLIte if they’re looking for an excellent email provider.
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MailerLite is one of my favorite email marketing services. It’s an attractive option for anyone who’s looking to get started due to their free plan. MailerLite is one of the best and most popular email providers and the one we use on this website. With basic and flexible templates and friendly user interface, you can create modern emails quickly and without much hassle. MailerLite email is a great marketing solution offering generous free accounts with up to 1,000 of subscribers and 12,000 emails a month you can send without paying a dime.
GetResponse offers more than just email marketing solutions within one platform. It has useful features, like a landing page builders and tools to host webinars. This can really help grow your email list and increase deliverability rates when you can combine it with a good email automation strategy.
This makes it an especially good fit for medium-sized businesses that want more options for their marketing team.
A more robust email platform for professionals, ConvertKit comes with several powerful features that make emails feel more personal and targeted.
ConvertKit targets the more creative market, e.g. bloggers, authors, YouTube stars, and uses a visual builder so that you can see the workflow of your email sequences. It also comes with a built-in landing page editor to enable maximize your marketing and boost your conversion rates and grow leads.
Another new provider, Drip targets bloggers and eCommerce site owners. Their tools can be integrated seamlessly into many types of websites, like WordPress. This means that you can easily add a sign-up form to your website to collect emails.
Up to 100 subscribers, their plans are free with prices rising to $49 per month after that. While it is very easy to use, intelligent marketing automation tools and advanced features make this software the best option for eCommerce websites.
Having been around for over 18 years, AWeber remains a popular option for email marketing. Their tools appeal to both small and medium-sized businesses, and it integrates well with websites. They have a range of ready-to-use templates for emails and autoresponders.
When creating email automation workflows, you will have access to deliverability rates and open data from your readers.
Keap is an all-in-one marketing tool, which includes CRM, email automation and subscriber tagging tools. It allows users to create a detailed customer profile, including how they interact with your emails and what purchases they have made. Their automation tools enable businesses to easily communicate with leads and clients to ensure users take full advantage of their software capabilities.
SendInBlue is a perfect marketing solution for those on a low budget who want to send a lot of emails. I as it comes with a free plan based on the number of emails sent. Free account allows to send up to 300 emails a day.
It is a relatively new service. It incorporates the power of email and SMS into one platform. The automation tools allow you to send transactional emails and create workflows. They can also suggest the best time to send bulk emails to make the campaign as effective as possible.
A good all-rounder, ActiveCampaign aims to help you send fewer emails with better results. This is one of the best tools for logic-based funnels that match the behavior of your subscribers. You can also perform advanced segmentation based on their actions, behavior, and location in the world.
Sendlane has a very rich set of tools that has a lot to offer. With a drag & drop user interface, the software automatically cleans new email lists and learns to optimize the best send times. It allows businesses to collect, segment, and automate customer’s journeys using email and SMS marketing. If you want to improve how many subscribers open your emails, this is a great service with lots of features to maximize your results.
Despite competing with some well-established automation brands, SendX offers a fantastic service for a fraction of the cost. On a per-subscriber basis, it beats most of the platforms on this list.
One of our favorite features is the team accounts, allowing you to delegate your marketing tasks efficiently within your business. Their software is intuitive, feature-rich and affordable. The basic account is only $7.49 a month for up to 1,000 subscribers with unlimited emails you can send.
As you can see, there are many options to choose from when it comes to email marketing services. The main thing is that you try a few, find the one you like the most and get started! Not using these amazing tools and not taking advantage of all the benefits email marketing can offer will cost your business in the long run.
What is your favorite email marketing service you use? Why? Please share in the comments below.
Ashley is a startup marketing specialist at Luckyassignments.com and Gumessays.com, who has been involved in many projects. She enjoys writing, writing and acquiring experience and knowledge in the field of marketing. She helps clients grow their brands.