12 Biggest SEO Mistakes That Will Ruin Your Website

bad seo practices

SEO mistakes can cost you a lot of money and time, which is why it’s critical to catch them early on. This article lists 12 common SEO mistakes I’ve seen businesses make over the years.

Search engine optimization (SEO) is a tricky process. If done incorrectly, you can end up with a lot of wasted time and money and little to show for it. SEO is getting more complex, and it’s growing harder to know what to do. 

What’s more, the SEO landscape is constantly changing. From the death of Google Authorship to the rise of Facebook organic reach, there are many SEO mistakes you could be making that will affect your bottom line. 

1. Not using keywords in page titles or URL

When it comes to SEO, you need to make sure you’re using keywords in your page titles. Google uses these keywords to determine what your page is about. If you’re not using keywords in your page titles, you’re missing out on a huge opportunity

For example, if you’re trying to rank for the keyword “online marketing,” then you need to use that keyword in your title if you want to rank for this term. 

So make sure that every page on your site has a title tag and a description meta tag that uses your target keywords.

2. Not setting up and using Google Analytics & Search Console to track results

One of the first things you need to do after launching a new website is to connect it to Google Analytics and Google Search Console.

These two free tools offered by Google will show you how well your blog is performing, how much traffic it’s getting, and where that traffic is coming from.

If you can’t measure, you can’t improve. These tools will tell you which pages are getting the most traffic, which keywords you’re ranking for, how long people stay on your website, and how fast your website loads.

By knowing and using this data, you can focus on improving your website and increasing your website rankings.

3. Not optimizing your website for speed

Speed is one of the main factors in Google’s ranking algorithm so if your site is slow, it can negatively affect your SEO. One of the most important things you can do to optimize your website experience is to make sure your website loads quickly. 

4. Not paying attention to mobile

If you ignore mobile, you’re missing out on a huge chunk of your audience. The best thing you can do is have a responsive website, which is a site that automatically resizes to fit whatever device it’s being viewed on. 

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5. Trying to rank for wrong keywords

Trying to rank for keywords that your customers don’t use or that don’t relate to your business is a waste of time. Perform keyword research to find the best keywords for your pages.

6. Not creating high-quality content

One of the biggest mistakes companies make when it comes to SEO is not creating amazing content. You can have a beautiful website, but if your content isn’t up to the standard of your competitors, then you’re not going to attract traffic.

7. Not performing on-page optimization (missing H1, alt, and other tags)

If you’re not implementing on-page SEO, then you’re missing out on a huge opportunity to rank higher in search results. Make sure that the keywords you’re targeting are in your title tags, the H1 tags, the image alt text, the URL, and the body of your content.

8. Cannibalizing your content (Creating content on your website competing for the same keywords and phrases)

Cannibalizing content refers to when you have various pages or posts on your website competing for the same keywords or phrases. When you cannibalize on your website, it means you’re competing with yourself and therefore decreasing the chances of achieving higher rankings. The best thing you can do is combine the articles so they won’t compete with each other.

The easiest way to check for cannibalization on your site, type ‘site:domain.com’ ‘keyword’ to check whether you have pages competing for the same keywords. 

Additional Reading: What is keyword cannibalization? From Yoast.

9. Not building internal and external links

If you’re trying to improve the ranking of your website on search engines like Google, then you need to build internal and external links. An internal link is a link from one page of your website to another page on your website. An external link is a link from your website to another website.

10. Not Researching Customer Questions

It’s important to do keyword research when creating content in order to make sure that your target audience can find your content when they’re searching for it. 

11. Not auditing your website regularly

It’s important to audit your website regularly to make sure you’re ranking well for the keywords you want to rank for. Use Google Search Console to find out which keywords your competitors are ranking for. 

In addition, you need to perform a technical audit to ensure there are no indexing errors and other website technical issues that will penalize your website.

12. Treating SEO as one time task

A lot of people think SEO is a one-time thing, but it’s not. It’s something you have to keep doing. SEO is an ongoing process of making your website better. It’s not something you do once and abandon it. Treating SEO as a one-time task, instead of a long-term strategy, will lead to frustration. 

SEO takes time and energy to maintain, so it’s important to take the time to do it right and not just throw a few keywords into a page and call it a day. SEO is a long-term strategy and ongoing activity that requires ongoing commitment and ongoing investment.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

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