Content marketing is the foundation of your inbound marketing strategy. It’s what you’ll use to build relationships with your audience and add value to their lives.
Content marketing is not just about writing. You need to do research, plan, perform SEO and promote your content if you want to attract visitors to your website.
The content marketing landscape is constantly shifting and evolving. There are so many tools and platforms to choose from, it can be difficult to know where to start or even which are worth spending your time on.
If you want to create content that gets attention, you’re going to need tools to help you do it. There are thousands of different tools, plugins, and online services you can use to help you craft incredible content. The secret is to know which ones worth your time.
Rather than overwhelming you with many mediocre tools, we’re going to focus on the top tools that will help you create amazing content for your website or blog.
You need to create high-quality content, which is not an easy task for many businesses. But you can make this task easier for yourself by using some of the best tools available in the market.
If you’re looking to automate and get assistance with your writing, check out the list of the Best AI-Powered Writing Tools to kickstart your content marketing.
Grammarly, Hemingway App, etc.
What it’s for: Spelling, Errors
The most important tool you need is an app that will correct the way you write. You can hire an editor, but you might be better off using grammar and spell-checking apps. These tools can help take your content to the next level by helping you find and correct errors in your writing. Use Grammarly to fix spelling and grammatical errors. Finally, use the Hemingway App to check for overly long sentences and paragraphs. Remember you want your writing to be friendly and casual in most cases. These tools can be a huge help in streamlining your writing process.
What it’s for: Topic Research
BuzzSumo is a treasure trove of content ideas. They track all the trending topics and keywords so that marketers know what is the hottest topic today or this week. You can search for different topics and see what posts get the most shares online. You can use this information to create similar or better articles to generate more traffic.
What it’s for: Offline writing
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Microsoft Office is inarguably the best tool for offline content creation. Some Mac users may disagree as they are used to Pages, but many people still install MS Office for their content marketing needs. Everyone used Word for writing at some point. You can see how many words you wrote, It checks spelling, grammar and does many other
What it’s for: Keyword Research, Topic Ideas
Ahrefs is a keyword research tool that helps you study competitors, find out how your site is getting traffic, what keywords driving the traffic and much more. It is a very useful tool in keyword research.. This is a great tool, but it does come at a price and it starts at $99/month.
What it’s for: Keyword research, topic ideas, website audit.
SEMRush is similar to ahrefs. Rather than a single tool, it’s a set of SEO and keyword research tools. SEMRush offers many different functions rather than only focusing on what keywords to use. SEMRush analyzes how your site is doing in terms of SEO and gives you suggestions on how to improve your Google rankings and organic traffic. (Get Pro 7 Day Trial here).
If you’re looking for a more affordable alternative, Ubersuggest is a great choice. He does mostly what other more expensive tools do but at a fraction of the cost. You can still track the keywords, brainstorm ideas, and perform keyword research, but the cost is only $10 a month vs $100 a month for ahrefs or SEMRush. So if you’re on a budget, Uber suggest my big good cool for you to try if you need help with your content marketing
What it’s for: Content publishing and promotion
Hubspot is an all-in-one marketing tool and resource. They have free courses and their software is designed to help you publish articles, social media posts, and more. Hubspot helps you create compelling content, get it in front of the right people, and convert website visitors into leads and leads into customers.
Project Management Apps
What it’s for: Content strategy, content planning, communication
Project management applications are necessary to keep all your work on time. They help you communicate with your team, assign deadlines, set meetings, and make announcements. You can also store all your files and drafts and other content related documents in these apps. By having solid content marketing strategy in place and using these apps to track everything, you’ll ensure your content gets created and published on time.
Social Media & Social Tools
What’s it’s for: Content promotion
Even if you write an amazing article without promoting it, it’s unlikely it will get much traffic. Social media is a great way to reach more people and publicize your content so more people get a chance to read it. You might need to repost your content multiple times at various times of the day to get more clicks. You can boost even more traffic by encouraging others to share and engage with your content. Also, you can use free tools like Canva to create visual elements to ensure the content you share on social channels stands out from the rest.
- Hootsuite (social media monitoring & tracking)
- Canva (for creating visual elements)
Content Management Systems & Online Website Builders
What it’s for: Online publishing
When you create content, you need to find a way to post it online. That’s why you need to start the blog. There are many ways to start a website where you can publish your writings. You can use a popular CMS such as WordPress, You can also use Wix or Squarespace, which are designed for people who want to start a blog but might not have the budget or are computer savvy. Online builders offer pre-build templates you can use to get started. WordPress is a bit more advanced, but their plug-ins make it worth the time you spend learning how to use it.
What It’s for: Document storage, content writing
Google without a doubt is a dominant search engine today. That’s why when you create content you need to make sure you know the rules Google uses to rank content that shows up in the search engine results. The nice thing about Google is that they offer a set of free tools to help you optimize your content. You can use Google Analytics to see what content and pages get the most traffic. You can use the search console to make sure none of your posts or articles have any technical problems and show up in search results. Google Drive is for organizing files, documents, and graphics. You can use Google forms to gather information and Google trends to figure out trending topics. There are many tools with many functionalities, but I had to choose, Google Analytics and Search Console are probably the most useful for helping you understand and analyze your content.
- Search Console
- Google Analytics
- Google Trends
- Google Drive.
Now that you know some of the popular tools you need to help you create, publish and promote your content, it’s time to test them out. Let us know what is the tool you use the most when you create and publish your content.
About Author: Lori Jones is working for several websites as a content creator. She is a blogger and content manager at PaperFellows. Also, Lori is a regular contributor to ClassyEssay. Lori is really a writing fanatic and frantically stays on guard of beauty and meaning inside the written text.