Every business needs an effective marketing strategy to propel it forward. And dental practices are no exception.
The upsurge of dental professionals across the country in recent years has drastically changed the landscape of the dentistry industry. Dentists nowadays face tough competition left, right, and center, which makes effective marketing all the more necessary to attract clients and drive them through the door.
Dental marketing is all the rage among dental practices these days, and rightfully so. The advent of the Internet and social media have provided dentists with an invaluable tool that allows them to promote their practice and reach out to their communities, all the while engaging with current and potential patients alike.
While traditional business marketing methods like TV ads and print still exist and work to some extent, most modern-day dental professionals gravitate towards digital dental marketing. These campaigns work, and some of them produce almost immediate results! Budget-wise, digital marketing is also much cheaper than paying for a spot on TV, radio, or paper.
Nowadays, dental practices are being marketed all over the digital world – on search engines, websites, and top social media platforms like Facebook, Twitter, and Instagram. With the right strategies in place, many dentists were able to use the Internet to their advantage and, with the help of dental marketing agencies, thrust their practice to greater heights.
Looking for more resources for dentists? Check out these marketing tips and ideas.
Then again, while online dental marketing can be the driving force behind the success of a dental practice, missteps in running the campaigns can lead to underwhelming results and may even steer your practice in the wrong direction.
They say that when it comes to marketing, not doing anything is the biggest mistake you can commit. We beg to differ. Wasting time, money, and resources on ineffective and outdated strategies is just as bad, if not worse.
Check out the infographic from My Digital Dentistry to find out the top ten of the most common dental marketing mistakes you need to avoid.