07 Jul Web Design Tips: Importance of Visual Hierarchy
Why is visual hierarchy so important in web design?
According to Wikipedia, Visual Hierarchy refers to the arrangement or presentation of elements in a way that implies importance. Visual hierarchy influences the order in which the human eye perceives what it sees.
When visitors come to your website, they are likely to focus only on specific visual elements. The users on the web also tend to scan pages quickly stopping only when something captures their attention.
As a designer, where do you want your visitors to look first? Is it call to action or newsletter subscription box? When you designing a website, you want visitors to focus on the right elements on the page to drive action .
Visual Hierarchy helps designers create a visual flow that reinforces the objectives and main purpose of the website.
Ther are a number of elements that can be used to create the visual hierarchy. They include color, contrast, text weight and size. For example, you can use larger fonts for more important elements like titles and smaller ones for sub-titles. Buttons and calls to action should be bugger and brighter to make sure they stand out from the rest of the content.
Often using whitespace and adding plenty of space between the sections can also improve the visual flow.
Any experienced designer will tell you, how critical it is to establish a correct visual hierarchy of the page. There are a number of well-established design techniques and principles you can use and they can be easily learned. By learning and applying these principles you will be able to drastically improve your website and how you want the visitors to interact with your content.
More Visual Hierarchy Resources:
- The Design School Guide To Visual Hierarchy
- 6 principles of visual hierarchy for designers
- Understanding Visual Hierarchy in Web Design