07 Feb Top 10 Google Tools to Help You With Your Online Marketing
There are many ways and tools you can use to market your business online. Google is a search engine that get most of the searches and you want to make sure your site is well optimized and plays according to Google rules. One way to achieve this is to use Google tools. Google offers many free tools you can use to help you market online and build a well-oiled business. If you already have a website, you can use many of these tools to boost search engine traffic and increase your reach. As you know, Google is far more than a search engine. They offer many types of web marketing tools anyone can use to help them achieve success in area of online marketing. Here is a short list of some of these tools you can use to help you succeed online.
1. Search Console (formerly Webmaster Central) ( link )
Webmaster Central allows you to both optimize your website for the search engines and test and track your content to find out where your traffic comes from. It also allows you to get your sitemap indexed in Google so your content appears here. Since this is the most popular search engine and gets 80 percent of the traffic, you want to get your website indexed here so you get the search engine traffic you’re looking for.
2. Apps for Business ( link )
Apps is a productivity suite that is free for small businesses and offers a paid version for larger businesses. It includes email, calendar, Drive, Docs, Sheets and Slides. This allows you to create your content online, collaborate and then submit your content to the appropriate site.
3. Places for Business ( link )
Places allow you to market your offline business online by creating a special listing for your business. Although having a website helps, it is not necessary. Since 97 percent of searches for local business is done in Google, not having a listing here causes you to lose a lot of traffic because potential visitors don’t know you exist. (This is now outpacing the Yellow Pages for local listings.)
4. Google Mobile ( link )
If you want to build a website, or you need a mobile website, then you want to start here. Since fives times as many internet users own a cell phone compared to computer users, again, you are leaving money on the table by not making your business-friendly to those who use mobile.
5. Google Analytics ( link )
Google Analytics is a must if you’re running online business. You need to know where your traffic comes from, where it leaves and how long they stay on the site. Google Analytics is perfect for that and offers amazing amount of information that you can use to tweak your site.
Google answer to social media networking. Although not as large as Facebook, it is more friendly to business and can help you easily connect with potential customers. It’s easy to integrate with your other Google accounts and it works seamlessly with photos, gmail and hangouts. Also, Google will continually give more importance to popular content that shows up on Google+ network, so you want to make sure you share your content here as you do on other social media sites.
7. Hangouts ( link )
Want to create a place to connect with customers? Hangouts is a versatile way to not only connect with customers but employees too. What makes this site so great is that it offers you the opportunity to embed your hangout on your website to draw traffic to your website.
8. Google Keyword Planner ( link )
Google Planner is a great tool for doing initial keyword research. You can find keyword combinations, popular keyword searches, and long tail keywords that you can use within your content to make sure people will find your posts using these keywords. It’s not as extensive as it once was, it still remains a great tool to use for keyword research. (Note: You will need to set up Google AdWords account to use this free tool).
9. YouTube ( link )
Although YouTube is a separate site on its own, it is also owned by Google. It allows you to post your videos absolutely free and then use them to sell your stuff. It offers plenty of free tools to help create videos, as well as promote your videos through the use of your channel and posting to your Plus page. You can use to set up company videos, or post interesting information and even create your own channel targeting your niche with links to your site.
10. Google Trends ( link )
You can use Google trends to search for specific words and see how popular these searches were. Seeing a number of searches that was done over time, can give you a good idea about the popularity of certain topic which can help you create a long-term marketing strategy.
There are many more tools available from Google to help you build your business. Do a research and find out how other free Google services like Google Alerts, Google Calendar, Google Drive and others can help you stay organized and get as much work done as possible in the least amount of time.
Like these tips? Then sign up for your free copy of ” Get Google Love ” to discover how to market your business on autopilot. Get your free internet marketing membership and let me teach you how to market your business online.