Now that you have a email list, what will you write? You want to promote your business, but you don’t want to put readers off and lose their subscriptions. You certainly do not want anyone to call your emails “spam.”

A successful ecommerce marketing strategy is an ever-changing blend of techniques and tactics aimed at achieving specific, predetermined goals. If executed well, email marketing is often one of the most effective means of achieving those goals.

Have your e-mails already been flagged as spam, although you’ve sent a seemingly legitimate proposal to your client? Have you ever wondered why the efficiency of your newsletter campaigns suddenly dropped down? In both cases you deal with a problem which is harder to get done with than you think it is: bulletproof e-mail delivery. This article suggests over 20 bulletproof techniques, best practices and related services you can use to ensure best e-mail and newsletter delivery rates.

To get you started on the path to e-mail newsletter creation, here is the list of 6 P’s of e-mail newsletter production. Let’s make some newsletters that get opened, enjoyed, and most importantly, acted upon.

Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail. Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs. Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment.