12 Oct Reddit Gold Dust – Keywords and Content Ideas
Reddit is an undiscovered tool of useful resources for digital marketers. Unfortunately for most digital marketers the managing of accounts on a day to day basis leaves us flustered and exhausted. It rarely happens but every so often a momentous occasion occurs when you find a short cut to help you through your day. That is where Reddit comes in, luckily for you we’ve done the hard work and are now going to share with you some useful tips for creating new content and managing those complex accounts.
Creating Content Ideas
Reddit has an abundance of potential customers and finding them is relatively simple, all you have to do is use subreddits. Trying to promote your own products and services organically here can be time-consuming but there are some useful hints on Reddit that we can take advantage of straight away.The first tip is using Reddit to help you through writers block by letting your audience choose your content ideas. By search through your niche and filtering hot topics you can see what people want to read. There is a strong chance that these people have probably already Googled this and didn’t find the content online. Some great opportunities here and getting this information takes about 15 seconds.
Just by choosing your niche and sorting the results by “hot” you are able to find possible topics that people could potentially be looking for on Google.
Above you can see this, both possible topics are very controversial and engaging opportunities for gaining a larger search volume and engagement with your audience.
Finding Keywords Before Google
Google’s keyword tool isn’t all it’s cracked up to be, just like their search engine it only gets it right 99% of the time. Sometimes the keyword tool leaves out possible topics your niche might be talking about. Other times new topics or advances in your industry have occurred and Google’s keyword tool might not suggest it for a few months. It is important that you don’t miss these opportunities and that you take advantage of them before your competition does.
Once again find your niche by using Reedits Subreddits. Find, preferably a topic based on a question and enter that forum.
This tactic takes a little bit more time but gives you a great insight into how your potential clients could be searching for your products.
By entering a topic and clicking “CTRL” + “F” and then searching through different words it won’t be long before you start to notice trends. From this you can decipher new words that might be of use to you.
Keyword volume on Reddit
In this instance what I noticed was that Google wasn’t connecting certain keywords as being similar. Take a look at the difference between “true events” and “true story”. The searcher is clearly looking for the same thing but the phrases aren’t connected in the keyword tool. If it wasn’t for Reddit you might be stuck with one keyword wondering how you might increase your target audience.
Because Google never suggested these keywords you would have lost out on a fifth to your potential market if only targeting “true stories”. If it was the other way around you would have been only targeting a fifth and you’d probably be moving very fast to take advantage of this opportunity.
Reddit can be a lot of work but the benefits can pay off.
Kieran Daly, business owner of Grange Web Design. We have been creating design and websites for Irish and International clients for over 5 years. Our specialty is great customer contact, speed of delivery and right first time.