Quick Marketing Tip: Importance of Visual Content

visual marketing benefits

Quick Marketing Tip: Importance of Visual Content

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Everyone knows that a picture is worth a thousand words. Whether you’re publishing a post or posting a tweet you should always include images and graphics to complement your content. Visual elements can make your content much more appealing resulting in more shares and clicks than a post containing nothing but text.

Consider adding infographics, photo galleries, videos, slideshares, and other types of rich media. No one wants to read a bland post that consists only text. Adding these visual elements to your article or a social media post will make your content much more interesting and will result in greater user engagement and click through rate.


Next time you’re creating a new piece of content or sharing something on social media, make sure to add images and other types of rich media to boost user engagement and drive more traffic.

Bonus: There are many useful tools on the web that can help you create beautiful graphics. One of the tools I use the most is Canva. However, there are many more free tools and apps available online.

Below are few of my favorites I’d like to recommend:

Canva – Canva makes design simple for everyone. It’s simple and easy to use even for non-creative people.  Choose from many templates and styles to create beautiful graphics.

Adobe Spark – Similar to Canva. Allows you to create variety of visuals using various templates

PicMonkey –  Photo editing tools that can help you enhance your images.

BeFunky – Another photo editing tool that can help you improve and edit your photos

Slideshare – If you need to create a slide presentation to use on your website, slideshare is the best tool for available for this.

If you’re interested in learning more about the impact of visual content, check out this post published by Hubspot that includes many fascinating stats. (Link: 42 Visual Content Marketing Statistics You Should Know in 2017)

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Jenya Armstrong

Gene is a freelance web developer and a founder of numerous websites including BigAppleMedia and All WellnessGuide. Interested in being a guest blogger? Click here for more info

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