Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's.

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.

How do you motivate employees without money, or at least inexpensively? The good news is that it may be easier than you thought; others have done it, and if they did, so can you.

There have never been more things that call out for our attention: We have tweets to read, Facebook (Facebook) statuses to check, and now Google Buzz (Google Buzz) updates — not to mention text messages, e-mails, and cell phone calls.

So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence”  that are hardwired into our social and cognitive minds.  In other words, we can’t help but behave in accordance with these laws of social interaction.

But amassing followers isn’t simply typing in some new business news or announcing a new product or sale, then clicking update.

Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.

Twitter is full of automated or computer aided Twitter accounts that might take you to adult sites full of spammers and phishing attacks and growing list of such Twitter followers is hard to manage as it is difficult to identify twitter spammers.

What’s the most important piece of your business’s web presence? Your website, of course.

If you want to learn how to make a site rank, then you need to create one that you can test the crap out of it. You need to spend time on SEO forums and blogs (I will share my favorite later) attend a search marketing conference or two.