Blogging in your business is vital to creating a public personae and making your company more accessible.

Social Media can be an overwhelming place: so many people, so little time. So, on Twitter for example, how do you measure influence?
Are you curios about Who are the BWOT (Big Women On Twitter) or BMOT (Big Men on Twitter)?

If you are using Twitter as part of your business strategy, you need to be able to track how influential your account is, writes Mike Johansson.

So you think you an expert at social media and want to convince higher ups that social media should be a part of your marketing efforts?

We have all seen them, those amazing viral videos – Frightened hamster, Susan Boyle, Smirnoff’s Tea Partay. Yes, it might seem like luck or happenstance that some online video gets more than say, 100,000 hits, and it often is, but it turns out that just as often that viral video was the result of some careful planning.

Do you have a content strategy in place. Do you know how to integrate content into your overall strategy?

LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids.

Just when you thought you had social media figured out, Google has shaken things up with a new entrant into the market: Google Buzz. It’s integrated into Gmail, which means right out of the gate it potentially has an audience of tens of millions of people.

When it comes to SEO, increasing your inbound links is one of the most effective ways to improve your ranking.

So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.