There are many instances of company and employee tweets gone wrong. A tweet can be a 140 character time bomb. Time and time again people have said things on Twitter that have blown up in their face.

Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace.

Search is dead. Long live social media. This seems to be the rallying cry of late. And social media does show lots of promise for marketers. But discussions like this seem to miss the point.

The purpose of this article is to show you how to make money with a blog. Most people won’t stick with it long enough to make a full-time income, but even making an extra few hundred dollars a month isn’t bad either.

As a marketing tool Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn’t apply to your objectives and focus on the stuff that matters.

The truth is, you don’t have to post a message to get the most out of Twitter. At its best, the social medium is a perpetual, personalized news service about topics of your choosing — whether health care reform, tech news or the latest episode of “Gossip Girl” — filtered and served to you by people who care a lot about what you care a lot about.

cKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights.

Smart marketers know that social and email work together well, and that by leveraging that relationship they can make both their social media and email marketing strategies more effective.

Armed with enough knowledge even a novice will be able to pull it social media campaign. However, approaching it with a complacent attitude definitely won’t be helpful.

There are many people offering outdated or wrong tips and tricks on how to improve your search engine optimisation (SEO) campaigns, so in this blog you will find some of the biggest myths around.