Social Media ROI ? That’s a weird term to many of us, right ? Many think that there is no ROI to Social Media.

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not.

These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it's hard to know what truly essential strategies you should follow to effectively use social media to build your business.

News organizations are reinventing themselves to meet digital consumers' shifting habits -- and their efforts hold lessons for social marketers, writes Heidi Cohen.

Many companies have strong search engine optimization and strong social-marketing operations -- but unless they find ways to combine the two, they're missing out, writes digital-media consultant Norm Elrod.

Having a million Twitter followers doesn't necessarily say much about your influence, according to a report. After examining the accounts of almost 55 million active tweeters, researchers found that people with high follower counts aren't always more likely to have their content re-tweeted or to be mentioned by other users.

Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.

Figuring out how to best implement and harness social media in the course of B2B marketing can be difficult but we’ve put together ten tips to help get you on the right track!

There is a lot of hype about social media. From “Don’t care about social media” to “Social media is the next big thing,” all opinions are out there.

Twitter power users gathered at a SXSW panel to share their must-have Twitter tools and give advice on getting the most out of the social platform.