Free SEO and Online Marketing Tools

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Below is a growing list of free SEO and online marketing tools. New tools are added weekly so please bookmark this page to see what tools have been added. All links found in this list are divided into logical categories including page optimization tools, seo tools, website analytics tools, keyword checking tools, backlinking tools, etc.

Need more? Check out these comprehensive resources on the web.

Below are more links with comprehensive lists of free seo and marketing tools.

If you want to find the similar list of web design and freelance resources, please check out our new page with the list of best web design and graphic design tools.

Best Free Web Analytics Tools

  • Google Analytics – Free, extremely useful analytics tool from Google. Monitor your website traffic, bounce rate, traffic sources, and other valuable information about your website.
  • Google Search Console – A free service offered by Google that helps you monitor and maintain your site’s presence . You can perfrom such tasks as check for website errors, submit sitemaps,  and see what content gets the most clicks.
  • Console Rocket – Console Rocket is simply a better way to view of your Google search console information. It’s designed to make SEO, content marketing, and web admin much more effective than the data you can see in your regular Google console account.
  • Hotjar Analytics – Superb analytics tool to help you better understand your web and mobile site visitors. It’s free for personal websites with low traffic. It also generates handy heatmaps showing how visitors interact with your web pages.
  • Stat Counter – Real Time Tool showing website visitors

Best Free Webmaster Online SEO Tools

Best Free SEO Website Graders

  • Open Site Explorer – Great search engine for links. Great tool for link analysis.
  • Website Grader – Simple tool to check how strong is your website and what might be wrong with it.
  • SEO Reviewer – Instantly Analyze Your SEO Issues. Identify Your SEO Mistakes And Better Optimize Your Site Content.
  • WooRank – WooRank is known to be one of the most comprehensive website analyzers. Shows various stats like Usability, SEO and On page factor
  • Hubspot Marketing Grader – This tool helps you find out how your marketing impacts your entire sales and marketing funnel from the top to the middle.
  • GTMetrix – Checks the load speed of web page.
  • Nibbler – Nibbler analyses the URL and creates a checklist of areas needing improvement.
  • Hobspot Marketing Grader – analyze your marketing and get a report with over 30 different factors to help you make improvements.
  • Product Hunt Website Grader – Website grader from Product Hunt
  • Quick Sprout Website Analyzer – This tool grades the website, content and social media presence and generates a score for traffic, speed, SEO and social share.
  • Web CEO Site Optimization – nice tool for optimizing and keyword research. Free account gets you 2 projects.
  • Internet Ninjas – Give you a report on your site including backlinks, keyword density, etc. Nice.
  • Similarweb – A free top-level insight report to gather highlights of data about your own website or customers.
  • SEO Site Checkup – Various factors influencing your SEO and tips on how on how you can fix your seo website problems
  • Moz Local – Check how your online business rate on local business directories
  • Mobile-Friendly Test tool – Google – Check to see if your website is optimized for mobile devices. Handy little tool from Google.

Find The Value of Your Website

  • Stat Show – Wondering how much your website is worth? This tool will measure your traffic and will tell you the worth of your website based on the statistics available

Free Page Speed Testing Tools

Best Free Keyword Research Tools

Competitor Analysis Tools

Use these tools to analyze your seo competitors.

  • Keyword Spy – great place to do your keyword research
  • Moz Open Site Explorer – Research backlinks, find link-building opportunities and learn from your competitors
  • SpyFu – Find out what keywords your competitor is running ads for
  • SEMrush – Another nice tool to dig up more useful information about your competitors and their traffic

Best Free Back Link Analyzers

  • Open Site Explorer from SEOMoz – Link popularity checker & backlink analysis tool
  • Majestic SEO – Another very useful backlink tool to help you figure out which site links to you.
  • Web SEO Analytics – SEO Analytics provides various backlink tools. Reports only give the few results and you must upgrade to see full report.
  • Backlink Watch – powered by ahref, analyze the keyword links to improve your ranking.
  • Open Link Profiler – monitor newly added links linking to your website
  • W3C Link Checker – check links and anchors in Web pages or full Web sites

Broken Link Checker

Duplicate Content Checker

  • Dupli Checker – Use DupliChecker.com plagiarism checker for free plagiarism detection with immediate results. You can either paste text or upload file to see if there is a duplicate online.
  • Copyscape – You can search for duplicate content by enter the url of the page you want to check.
  • Plagium – Another plagiarism detection service. Enter the text you want to check for and see if there any duplicates onliine already.
  • Plagiarisma – Free online plagiarism checker for students, teachers, scholars, educators, scientists, essayists, writers. Either enter the text you want to check or paste the url to search for duplicates.

Keyword Position Checkers

Topic and Title Generators

  • Hubspot Blog Topic Generator – If you need to come up with the topic for your next blog post, you can use this tool to generate some headlines to get you started.
  • Portent’s Content Idea Generator. – Enter a keyword for a fun and get random titles generated you can use for your next blog
  • Tweak Your Biz Title Generator – Generate SEO friendly titles based on the topic you enter. The results are split by various categories including Lists, How To, Questions and more.
  • Linkbait Title Generator – Generate blog titles that are controversial, fun, list or shocking to get more people clicking your links.
  • Content Topic Ideas Generator – Nice tool for brainstorming and finding great topic ideas. The search brings back results from multiples sites including JustAnswer, Quora, Blurtit, and Twitter. (Free)
  • AnswerThePublic – Free tool showing what questions people ask on any given topic using Google and Bing auto complete feature.
  • Blog Post Title Idea Generator – Quickly and easily generate remarkable ideas for your next killer blog post.

Content Research Tools

  • Answer The Public – To get more traffic to your posts, you need to offer solutions. This site helps you find out questions people ask. This site uses Google search engine to discover the quesitons people ask about various topics.
  • Quora – Another Q&A platform. Search for the topic you’re interested in and see what issues people are having by looking through questions they ask. You can also get traffic from this site by answering the questions people ask.
  • Buzzsumo – Buzzsumo helps find the most popular content that’s being shared on social media. By analyzing the results, you can determine what you should focus on.

Social Media Automation Tools

  • Dlvr.it – Smart Social Media Automation. Connect your XML feed to social media and share your content automatically.
  • IFTTT – If This Then That allows you to connect all kinds of apps and services. You can use your RSS feed to post to social media automatically and you can also connect all your social media accounts so they can work together seamlesssly.

Twitter Tools

  • Manage Flitter – Very useful tool for cleaning up your user followers. Multiple user deletions and superb filtering options.
  • TweetDeck – This free app was purchased by Twitter and allows users to organize and manage Twitter content using columns and filters. It’s similar in look and feel to Hootsuite.
  • Buzzsumo – Buzzsumo search makes it easy for you to find the most shared content across multiple social networks:.
  • Hoot Suite – One of the best Social Media management applications. Allows you to post to Facebook pages and Twitter Accounts from a single admin dashboard, schedule posts at later times and tons of other useful features. Upgrading to Pro allows unlimited social accounts plus allows you to add multiple administrators who can manage posts.
  • Friend or Follow – This twitter tool that can help you find out who is following and who doesn’t follow you on Twitter.

Domain Name Research

  • Namevine – Checks availability of internet domains, as well social media accounts.
  • Nominus – The most complete domain name generator tool
  • Name Mesh – Generate ideas for social user names and check availability for free!
  • Business Name Generator – Generate business names and check domain availability instantly
  • Knowem – KnowEm allows you to check for the use of your brand, product, personal name on multiple social networks.
  • NameCheckr – Check domain and social username availability across multiple networks.
  • Lean Domain Search – Find a great available domain name for your website in seconds.

SEO Free Desktop Programs

  • Xenu Link Sleuth – This is a desktop tool you need to download that crawls your website and checks for broken links and other problems. It’s also free.
  • Screaming Frog SEO Software – The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.
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