Search engine optimization (SEO) has emerged as a valuable online marketing tool for different businesses. It primarily aims to secure high page rank of a website in the SERPs (search engine result pages) of major search engines. The website may be created from scratch or with the help of web templates but it must comply with standards required for SEO. Designing a SEO friendly site is based on some fundamental aspects. Here are some tips that may help you in crafting a SEO friendly site.