NY Wellness Guide

This is a case study and display of seo strategy and implementation that was done for NY Wellness Guide. The site was not only redesigned, but keyword research was done, search engine implementation was set into place and social media was integrated to improve search engine visibility that ultimately resulted in continually growing trafic.

Results:

Listings on Page 1: 116 ( see report below)

Page Rank: 5

Links Total (as of 03/01/2012): 10,798 (source: Open Site Explorer )
- Google: 56
- Bing: 158
- Yahoo: 1,888
 

Social Media:
- Twitter: 20,060
- Facebook: 421 Likes

Testimonials: link

Newsletter Subscribers: 2,500

Client Profile: NY Wellness Guide started as a small wellness site covering few wellness topics and grew exponentially and continues to thrive and is becoming an influential wellness portal with active community participation and growing loyal user base.

Challenge: Full website overhaul and implementation of marketing strategy to ensure website popularity and continual growth of traffic and site visibility.

Solution:

1. The site was redesigned and new content management system was implemented allowing many new dynamic and interactive features to be added (forums, polls, user blogs, rss feeds, etc)

2. Keyword Targeting - extensive search for suitable keywords was done to ensure the site can compete and be highly ranked for important words and phrases (new yoga yoga, new york wellness, etc see full list below)

3. SEO - Site was optimized to ensure high organic search engine rankings for targeted keywords:

- onsite (meta tags, h1 headers, keyword density, etc)
- offsite (link exchange s, article submissions, etc)

4. Link exchange program was set up with hundreds of sites linking back ensuring high search engine rankings on many pouplar search engines.

5. Weekly Newsletter was designed offering valuable content to the growing number of loyal subscribers. (ex: newsletter)

6. Social media was integrated into the site

- Amount of twitter followers for the site growing from 0 to over 7,000 in the last 3 months. (Twitter)
- Facebook Fan page was created offering wellness related posts and growing fan base.

Keyword Targeting and SEO Statistics

Below is the chart showing placement of many keywords the site was optimized for. In many cases the site comes up on the first page of many popular search engine sites. (See stats below, as of Sept. 2009)

If you like us to optimize your website so you can also achieve these type of results please contact us for a quick quote and consultation and we can start working on your website.