In this extremely competitive world we live, it is very hard to differentiate your products or services by simply adding more features or reducing prices, these practices can only last for the short term as changes are taking place at an immense rate and sooner or later you will run out of profits. So, what shall a business do? Go after a niche market.

Niche marketing is a very old term but forgotten by many, what it basically means is serve a specific target market or target group, not everyone.

So, how to go niche?