Doing It Right – McKinsey Integrates Social Media

cKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights.

The most recent edition exemplifies some great social media best practices.  This post highlights a handful of examples of how McKinsey uses social media in conjunction with their Direct Mail and Web Content. Each component is excellent.