A successful ecommerce marketing strategy is an ever-changing blend of techniques and tactics aimed at achieving specific, predetermined goals. If executed well, email marketing is often one of the most effective means of achieving those goals.

But what does it mean to execute an email marketing campaign well? What techniques and choices make one email better than another. In this article, you'll find seven ways to make your email marketing better, including a short case study demonstrating just how effective email can be.