Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.

What's content marketing? All content that adds value and markets a business, directly or indirectly, can be considered a form of content marketing. The material can be distributed in long form (blogs, articles, and ebooks), short form (Twitter updates, Facebook updates and images), or through conversations and sharing (start or join Twitter conversations or share content in a forum comment). It can be a great way to build lasting connections with the right customers online.