When you're starting off in SEO there's a lot of conflicting information about what to do and what not to do. There's a constant battle between White Hat and Black Hat and which is more effective. It's pretty easy to get frustrated at how long it actually takes to achieve a decent ranking. This can lead to taking the wrong advice. In this article you'll learn few SEO mistakes you should avoid. Here are some rules to follow if you DO NOT want your site to rank in search engines.