Online Marketing and SEO Links and Resources

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Inbound Marketing and SEO Links and Resources for New Websites

This page was set up to provide links to the best small business marketing resources to help website owners with managing and marketing their websites after the redesign.

After your website has completed and your website has been launched, there is still a lot of work you must do to make your website thrive and stay competitive.
If you want your website to grow and attract users and customers you have to apply the right marketing strategies and use the right tools to help your website grow. 

Some of these marketing strategies include conducting on-page optimization, doing keyword research and applying these keywords in strategic places on the site, submitting your website to various local directories and actively participating on social media. 

To help our clients to maximize the results, we put together a comprehensive list of helpful links covering post launch stage.

If you have questions about any of the links or resources listed here, please feel free to contact us, we are always happy to help.

 

Website Monitoring and Analytics

After your website had been launched, you want to make sure to set up some kind of analytics software to help you monitor where your traffic is coming from, what pages people are visiting the most and how long users stay on your site. Most popular and free analytics programs are Google Analytics and Search Console (formerly Google Webmaster Tools). Here some helpful information to help you get started.

Google Analytics Setup:

Here is easy to follow and straightforward 2-minute video that will walk you through the steps on how to setup google analytics account.

Once you setup your Google analytics account, you’ll need to grab either Tracking ID (for WordPress) or Tracking Code for static websites. WordPress has many plugins to help you link your site to your analytics account. For static sites, longer tracking code must be placed in the footer of your site to start monitoring your site. After the code has been install, you need to go back to your Analytics account and make sure the code has been installed correctly. This usually can be found in admin panel. Sometimes you have to wait a day or two for analytics software to detect the code and start generating the reports.

Inbound Marketing

Inbound marketing involves many strategies and tools. It includes on-page and off page optimization, SEO, email marketing, content marketing and social media. All these strategies are used to grow your business and drive traffic to your website. There is no single solution to making your website successful, but no matter which strategies you decide to use, if you are diligent and consistent in applying inbound marketing principles, it will pay off over time. Use resources below to learn more about inbound marketing.

 

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Resources:

  • 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic] – Check out the infographic below from ELIV8 to learn about 21 inbound marketing strategies that can help move future customers down the funnel and accelerate the growth of your business.
  • The Interactive Guide to Inbound Marketing – The Interactive Guide to Inbound Marketing covers three major inbound topics that you can explore in any particular order. Part 1 is all about the fundamentals, i.e. what inbound is, and how and why it works. Part 2 discusses how to master content creation and marketing channel optimization, and Part 3 covers common FAQs.
  • 20 Ways Your Business Can Outrank Anyone Online – This post will give you a checklist you can follow to outrank nearly anyone online. If you can consistently carry out these tasks (you likely don’t even need to do all them), you stand a fantastic chance of outranking even your toughest competitors.

SEO (Search Engine Optimization)

Search engine marketing is a set of strategies, that falls under Inbound marketing, and is the process used in improving website search engine visibility by drive traffic from free, organic and natural search results by applying proven technique and methods like on-page and off-page optimization.

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Resources

 

On-Page Optimization

In order for your site to be found, you need to optimize your home page, as well as various other pages for specific keywords. Once you find out what keywords you should use, it’s time to get to work and optimize your pages for these keywords.

Resources

More Advanced Resources:

  • How to Teach Yourself SEO in 30 Days – If you interested in learning more about SEO, I suggest you check out this article providing links and resources for learning more advanced seo techniques.

 

Keyword Research

Keyword research is one of the most important and valuable activities you can conduct during when optimizing your website. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Resources

 

Social Media Marketing

Social media is omnipresent today. If you want to succeed online you can no longer ignore social media and social media marketing should be an essential tool in your arsenal of tools you use to bring more traffic to your website. So if you are not currently using social media to market your business, there has never been a better time to use this social network in helping you grow your business. Below are some of the resources to help you get started.

Resources

 

Content Marketing & Blogging

Having constantly changing content and blogging is essential if you want your website to have visibility online. The more well-written content you have on the site the more it is likely that your site will be found. There are many benefits of blogging and adding content to your website
1. Blogging helps drive traffic to your website
2. It helps convert that traffic into leads
3. It helps establish authority
4. It drives long-term results

Resources:

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Strategies to Grow Website Traffic

There are many ways to grow traffic. Blogging, social media participation, sharing content, online optimization are all useful in driving users to your website. Below are some of the links and resources that you might find useful in giving you great ideas on how to boost visitors coming to your website.

Resources

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