Online Marketing

Marketing can be the one thing in your business that sets you apart from your competition, yet so many freelancers are either uneducated on ways to market themselves or are just a bit scared to think outside the box. Lucky for you, we’re doing all of the heavy thinking here today. ;)

Sometimes it's hard to put your finger on what makes content viral.

Building up a business network isn’t easy, but it is essential if you intend to succeed anywhere in the world of business. This is especially true of small businesses without the track records of larger, more established organizations. Personal connections can mean all the difference between profitability and bankruptcy.

Do you read messages from friends and do they read your emails? If “yes,” then you know the best ways to generate click-throughs. Here are some strategies to generate click-throughs that don't involve loud, flashing “click me” links.

Many businesses are struggling to make sense of Twitter, but even if it strikes you as an enigma or hype, consider this: many of your customers are already there.

Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad.

Many small business owners falsely believe that the more technical you are, the more readily you should be able to use social media.

We’re sick of the self-promotional ego machinations. The brands we love, come with a personality, authenticity, and unique point of view.

Like many progressive marketers, you believe that social media has the potential to propel your business to the next level. You discuss its merits with your friends and your co-workers — but you just can’t seem to get things moving.