How To

So you paid attention to what everyone is saying and you created a Facebook (Facebook)  Page for your business. You’ve got your press release links, photos and videos … but no one seems to care. What are you supposed to do now?

A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not.

cKinsey is recognized as a premier Strategy firm and a business thought-leader. From what you will see next, their thought leadership evidently extends to their marketing and social media activities as well.  I have subscribed to McKinsey Quarterly for quite a while and have always been impressed with their insights.

Blogging in your business is vital to creating a public personae and making your company more accessible.

Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's.

If done right, social marketing is a fantastic way to get the best of all worlds from a campaign – wide-scale and targeted distribution of your offer, for free. But to get it right, marketers have to step lightly.

It's always good to know what to consider when implementing a social media strategy in your workplace. Just having a policy isn’t good enough — you need a plan to put it in place.

Starting a company is often a lonely and nerve wracking process. One day, you’re working at a big company with tens of thousands of people and health benefits, and then the next day it’s just you, maybe a co-founder, and a lack of steady income.

A recent survey found that 84% of social media programs don’t measure return on investment (ROI). A lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.