Why You Should Use Google Alerts and Other Google Alerts Alternatives

google alerts alternatives

Why You Should Use Google Alerts and Other Google Alerts Alternatives

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When your company has an online presence, it is important to keep track of what’s being said about you and your brand. From reputation management to brand strategies, damage control and decision-making could become simpler and more effective.

Feedback and opinions left by users are what helps you offer better products and service. It’s also a great way to stay in touch with the latest trends.

Keyword Alert Tools

With the help of these tools, you can track specific keywords and get updated whenever something new is posted. You can get notifications on news, product launches and anything that is published with your chosen keywords or phrases.

Google Alerts

Google Alerts is best known alert tool from Google and probably the most commonly used.

Apart from notifying you about news, blogs or articles, Google Alerts also helps in:

  • Staying updated about your industry
  • Tracking competitor activity
  • Extending your network
  • Identifying keywords for blog posts
  • Finding new content sharing opportunities

How to Install Google Alerts?

It’s simple. Just follow the steps below.

  1. Visit Google Alerts and log in using your credentials.
  2. Input the keywords you want to track, separated by commas
  3. Set how often you want to be notified
  4. Choose the sources which you want to scan
  5. You can also select the preferred language and region
  6. Choose email address to receive notifications.

You are allowed to create multiple alerts targeting different keywords and refine the options later on.

Best Google Alerts Alternatives

If you decide that Google alerts might not be what need, below is the list of other similar tools you might want to consider to stay updated. In addition to these tools, check out a growing list of free online marketing tools we put together, that you should definitely bookmark.


Mention offers more advanced tools so you can get the most out of your alert. Mention performs a scan of more than 1 billion sources to track your results. Scour the web, social media, and more for powerful market insights. This is a paid tool with advanced options.

Talkwalker Alerts

For users looking for something minimalist and similar to Google Alerts, Talkwalker tool is a great alternative to Google Alerts. Talkwalker is free to use.


I use Hootsuite to manage and monitor all my social media accounts. It is also great for tracking keywords. You can monitor and even respond to conversations directly from the program. A free account allows you add 3 social networks.


It tracks reviews left by users from multiple sources to get your results. It is best to enhance your online reputation and improve customer experience.


It also comes as a mobile app and crawls over 13 billion sources for tracking your keywords. It also has a useful analytics dashboard. Awario is a paid tool and doesn’t offer freemium account.


It is a powerful program to monitor your company or brand on the internet. You can zero in on anyone mentioning your product. It searches and displays mentions from Twitter, Facebook, Youtube and the rest of the web.


You can create streams from different social media accounts for effective monitoring.


Helps in your marketing efforts by providing a deep analysis of keywords tracked.


Tool to track message boards and forums for your keywords.

Social Mention

Real-time social media search and analysis. Great for social media tracking. It’s free to use.


IFTTT has tons of great uses. This tools allows users to create “recipes” and connect their social accounts as well as pefrorm multitude of functions. You can setup all kinds of alerts when users mention your social media account or keywords. Highly recommended. It’s free to use.


Lastly there is Buzzsumo. Buzzsumo a wonderful tool that helps discover trending posts people share on social media. You can do a search and see the most shared articles on any given topic. A free account allows you to see do a limited number of search and only shows top 10 results, but it’s enough to provide you with valuable data you can use.

As you can see there are many great tools available when it comes to getting alerts and tracking keywords on the web. So pick the tool you like the most and stay on top of all the latest new updates about your company, brand, or your competition.

For more tools and how to setup each one, check out the original post: How to Use Google Alerts Plus 12 Powerful Alternatives
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Danny Donchev

Danny writes for Fortuneloards - FortuneLords is the place for next-level Digital Marketing training and education.

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