15 Oct 50 Web Design Features Every Small Business Website Should Include
Does your business has a website that’s been optimized to attract traffic and convert this traffic to loyal customers? If you’re not sure, you might want to rethink your website to make sure it has all the necessary web design features to drive traffic and also to convert the visitors into clients who would want to do business with you again and again.
Unfortunately, many businesses in this day and age, don’t even have a website and the ones that do, have websites that have not been updated in years and as a result, do more damage than good by misrepresenting the business they meant to help.
To help you figure out if your website needs updating, we are including a very detailed infographic that lists all the features every modern small business website should have. Despite the fact that many of the elements you find here are obvious, you’ll be surprised how many websites are missing such basic things, as Call To Action buttons or contact information on every page.
Before the actual design stage can take place, the designer or agency, must first initiate the research phase by finding out as much as possible about the business and incorporate this information into the functionality of the website. You need to find out what is the core message of the business, what is the value proposition, what do you want people to do once they land on your website’s homepage. Do you want them to call, email, fill out the form, or subscribe to the newsletter. The website that only provides information about business and does nothing else is wasting a valuable opportunity to gain more customers. That is why you need to study this infographic and make sure your website incorporates many of these must have design features as possible. Remember, just having a basic website that has not been optimized to drive traffic and convert this traffic can be detrimental to your business and it should be addressed as soon as possible.