The rules of link building are constantly changing, that's the reality no one can deny or escape from. To Keep up check out this great video from The Moz Blog to learn more about link exchanging and what you can do to benefit from it and improve your search engine rankings by using white hats techniques that won't get you banned or penalized.
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We all already understand the point of writing SEO copy for your website, but the same value should be applied to writing for your B2B blog. The benefit of blogging with SEO in mind is that you're not only creating useful content that your customers value, but also ensuring prospective customers can find you through a web search when they have a problem in need of a solution. So how does one blog for SEO? Follow these simple steps: